Aragon's Tech Spectrums are market evaluation tools that graphically represent analyses of emerging and mature markets, and the vendors that participate in them.
The Aragon Research Tech Spectrum for Sales Coaching and Learning is segmented into three sectors: Promising, Contenders and Leaders. According to Aragon: "Leaders are providers who have comprehensive strategies and products/services that align with industry direction and market demand, and who effectively perform against that strategic backdrop."
Brendan Cournoyer, vice president of marketing at Brainshark, said: "Sales readiness never stops. As such, sales coaching and learning play key roles in helping reps and other customer-facing professionals master their messages, gain confidence, and be prepared for each and every buyer interaction. We believe Aragon's report underscores the critical importance of this space – and that Brainshark's identification as a market leader highlights the results our clients achieve in improving sales enablement and readiness."
Brainshark's award-winning platform – for sales onboarding, continuous training, coaching and practice, content creation and more – equips reps to deliver maximum value to buyers. Within the last year, Brainshark's technology has been honored in the Top Sales Awards ("Top Sales Enablement Technology"), The International Business Awards® ("Best New Product of the Year: Corporate Learning"), Best in Biz Awards ("Enterprise Product of the Year: Sales Software"), MarTech Breakthrough Awards ("Best Sales Enablement Software for Enterprises") and more.
For more information, including examples of how companies improve sales effectiveness and results with Brainshark, please see www.brainshark.com/success.
1 Aragon Research, The Aragon Research Tech SpectrumTM for Sales Coaching and Learning, 2019, Jim Lundy, February 21, 2019.
Disclaimer Aragon Research does not endorse vendors, or their products or services that are referenced in its research publications, and does not advise users to select those vendors that are rated the highest. Aragon Research publications consist of the opinions of Aragon Research and Advisory Services organization and should not be construed as statements of fact. Aragon Research provides its research publications and the information contained in them "AS IS," without warranty of any kind.
About Brainshark Brainshark sales readiness software equips businesses with the training, coaching and content needed to prepare salespeople when, where and how they work. With Brainshark, companies can: enable sales teams with on-demand training that accelerates onboarding and keeps reps up-to-speed; validate readiness with sales coaching and practice that ensures reps master your message; and empower sales organizations with rich, dynamic content that can be created quickly, updated easily, and accessed anywhere. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to identify and close performance gaps, and get better results from their sales enablement initiatives. Learn more at www.brainshark.com.