WALTHAM, Mass., May 24, 2016 /PRNewswire/ -- Brainshark, Inc., delivering SaaS-based sales enablement solutions, today announced that Robin Saitz, Brainshark's chief marketing officer, will be a featured panelist at the 2016 CMO Financial Services Leadership Forum, hosted by Argyle Executive Forum, June 8, in New York City. Geared toward financial services marketing professionals and leaders, the forum will focus on key challenges – including how to improve marketing and sales effectiveness in a highly regulated, fast-changing environment, and deliver ROI – and provide actionable advice and solutions.
Saitz will join executives from Bank of America, NewsCred and Sabre on the "Building and Measuring the Success of Your Content Marketing Strategy in the Financial World" panel, from 10:10-11 a.m. ET. The discussion will focus on best practices for developing a content strategy that builds pipeline – including how to define the strategy, distribute content and determine ROI based on the different stages of the sales cycle.
"Effective content is the lifeblood of a winning marketing strategy," Saitz said. "For financial services marketers, in particular – faced with a rapidly evolving and highly competitive landscape – it's critical that content is up-to-date, compliant, informative and engaging. Marketing leaders win when their teams provide salespeople with the right materials to prepare for every conversation, and can prove that their content strategy is helping close more deals."
About Brainshark, Inc.
Brainshark is the leading sales enablement company that helps businesses harness the power of content to drive sales productivity. With Brainshark, companies can: empower salespeople with dynamic content that can be created quickly, imported easily and accessed anywhere; prepare sales teams with on-demand training that accelerates onboarding and keeps existing reps up-to-speed and in-the-know; hone performance with sales coaching that ensures reps make the most of every buyer interaction; and arm reps with the right content and resources for any selling situation to better engage buyers and close more deals. In addition, Brainshark analytics enable organizations to track sales content effectiveness and make smarter decisions that drive results. Thousands of companies – including more than half of the Fortune 100 – rely on Brainshark to improve sales productivity and increase the impact of their sales, marketing and training. Learn more at www.brainshark.com.
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SOURCE Brainshark, Inc.