Branch Launches Deep Linked Feeds for Dynamic Ads to Enhance the Performance of Remarketing on Mobile
Advertisers can now easily integrate Branch deep links into their product feeds for dynamic ad campaigns that take consumers to content in native apps, delivering a better experience for mobile audiences while driving improved business outcomes.
PALO ALTO, Calif., Nov. 30, 2016 /PRNewswire/ -- Branch (https://branch.io), the linking infrastructure for the world's best apps, announced today the launch of Deep Linked Feeds for Dynamic Ads to help advertisers improve the performance and experience of their mobile remarketing campaigns. The new product allows advertisers to create mobile-optimized links for product feeds at scale that take consumers to ad content in the app with full attribution visibility; ultimately allowing advertisers to maximize return and engagement.
As the latest addition to Branch's premium solutions, Deep Linked Feeds makes it easy for advertisers to create and manage deep links for every item in their product feed. These links can then be used for dynamic remarketing campaigns that take users straight to content in a native app or fall back to the mobile website if the app isn't installed.
With 3x higher conversion rate and 2x higher retention rate than the mobile web, native apps represent a huge opportunity for today's digital advertisers. Deep linking allows advertisers to engage their target audience in the app to maximize revenue opportunities while providing a consistent mobile user experience - a key capability that wasn't easily available before. Launch partners Boxed and SeatGeek have all seen a significantly higher return from ad spend, driven by in-app conversions, after using Branch deep links in their advertising campaigns.
"We've been using Branch deep links in remarketing campaigns to better engage with mobile audiences, especially those with the Boxed app," says Helen Pan from the Marketing team at Boxed. "This has allowed us to serve personalized dynamic ads and route target audiences to the Boxed app across devices and we've seen strong results."
Branch Deep Linked Feeds offers an intuitive visual interface for advertisers to upload multiple product feeds, customize the links in the feed with specific data for attribution and deep linking, and then export feeds in the proper format to their ad network. Not only does the tool take the hassle out of creating and managing links across platforms, devices and ad networks, it also ensures rich attribution visibility at all levels, down to individual product performance.
"Native app users are typically the best, highest spending customers for brands. That's why we're excited to launch Deep Linked Feeds for Dynamic Ads to help advertisers give those customers the best user experience by linking them to the app when installed," says Alex Austin, Branch CEO and co-founder. "Dynamic remarketing campaigns on desktop have been proven to deliver 16x return on ad spend, and we're happy to see that initial results from partners have shown that deep linking your best customers to the native app has performed even better."
Leading ad tech companies are partnering with Branch to make deep linking easily available in remarketing campaigns, including Criteo, Fiksu DSP, Jampp, Liftoff, MediaMath, Remerge, Spongecell, with more to come.
Branch Deep Linked Feeds for Dynamic Ads is immediately available to all businesses. To learn more:
About Branch (https://branch.io/): Branch is the industry-leading mobile linking platform for driving app growth and user engagement. Branch's robust deep linking solutions connect brands with their app users across all marketing channels while delivering the most optimal user experience. Branch is a trusted solution for over 15,000 apps including Airbnb, BuzzFeed, Jet, Pinterest, Target and many more to grow and stay engaged with their mobile audience.