10 Feb, 2022, 12:15 ET
PALO ALTO, Calif., Feb. 10, 2022 /PRNewswire/ -- Branch, the leading cross-platform solution for mobile linking and attribution, has secured $300M in funding at a $4B valuation, led by existing investor NEA. Branch, which has over 500 employees and 16 offices around the globe, has been used by more than 100,000 mobile brands since its founding in 2014, directly reaching more than 3 billion monthly users around the world.
"We spend more than a third of our waking hours on our phones, with over 90% of that time spent in apps," said Alex Austin, CEO of Branch. "Despite this, many apps are struggling to survive as they contend with changes in the mobile ecosystem, from privacy changes like ATT to the explosion of new device types. Branch is committed to helping companies overcome these new ecosystem challenges by expanding our product offerings to reflect this new normal, while still maintaining our commitment to user privacy."
Branch is using its new financing to double down on product investments, including:
- Expanding its mobile linking platform (MLP) to help brands unlock new ways to grow through owned and organic channels, as well as better integrate mobile as cross-device and offline-to-online crossover experiences become the norm
- Growing its mobile measurement partner (MMP) solutions for paid media, providing customers with privacy-first measurement that navigates mobile advertising in a post-IDFA world
- Accelerating its research into new solutions to improve app discovery and move the mobile ecosystem forward
"Since the day I met Alex, Mike, Mada and Dmitri during the seed investment, I knew this company would be something special," said Scott Sandell, Managing General Partner at NEA. "They laid out a huge vision to transform the mobile ecosystem, and it's been exhilarating to watch it all come true. This is a generational company in the making."
Branch provides the leading cross-platform linking and attribution platform, offering solutions that unify user experience and measurement across devices and channels. Branch powers mobile links and cross-platform measurement to more than 3 billion monthly users across the globe, and has been selected by over 100,000 apps since 2014 — including Adobe, BuzzFeed, Yelp, and many more.
New Enterprise Associates, Inc. (NEA) is a global venture capital firm focused on helping entrepreneurs build transformational businesses across multiple stages, sectors and geographies. With nearly $24 billion in cumulative committed capital since the firm's founding in 1977, NEA invests in technology and healthcare companies at all stages in a company's lifecycle, from seed stage through IPO. The firm's long track record of successful investing includes more than 230 portfolio company IPOs and more than 390 mergers and acquisitions. www.nea.com.
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