Brand Affinity Technologies Selected by AlwaysOn as OnMedia Top 100 Winner

IRVINE, Calif., Jan. 19 /PRNewswire/ -- Brand Affinity Technologies, Inc. (BAT), the company reinventing the business of endorsement marketing, has been chosen by AlwaysOn as one of the OnMedia Top 100 winners, and as category winner among Advertising Service Providers. Winners were selected by the AlwaysOn editorial team and industry experts spanning the globe based on a set of five criteria: innovation, market potential, commercialization, stakeholder value, and media buzz.

Inclusion in the OnMedia 100 signifies leadership amongst a company's peers and recognizes game-changing approaches and technologies that are likely to disrupt existing markets and entrenched players. BAT CEO Ryan Steelberg and special guest Walt Frazier will deliver a keynote presentation at AlwaysOn's OnMedia NYC event on February 2nd, 2010 detailing BAT's fresh approach to the age-old business of endorsement marketing. The event will honor BAT and the OnMedia Top 100 Companies and takes place at the Mandarin Oriental Hotel in New York City.

The OnMedia 100 winners were selected from among hundreds of other technology companies nominated by investors, bankers, journalists and industry insiders.  The AlwaysOn editorial team conducted a rigorous three-month selection process to finalize the 2010 list. Past winners include AdMob (acquired by Google for $750 million), Aggregate Knowledge, Ensequence, Quattro Wireless (acquired by Apple for $275 million), and Zynga (recently secured $180 million in financing.)

"Endorsement marketing is a classic example of a once-exclusive business that has tremendous potential for greater participation and growth," said Ryan Steelberg, president and CEO of Brand Affinity Technologies. "By bringing new efficiency, access, and intelligence into the field, BAT is able to create opportunity for advertisers of all sizes that want to tap in to the endorsement game. Scale delivers value not only to these advertisers, but to the agencies, media companies, and athletes and celebrities who can derive value from a robust endorsement marketplace."

A full list of all the OnMedia Top 100 winners can be found on the AlwaysOn website at: http://alwayson.goingon.com/permalink/post/34216. For more information about the OnMedia NYC event, please visit: http://alwayson.goingon.com/ecom/productview/20968.

"Our view is that we are still moving up a very steep Internet innovation curve, which means the media world will continue to be radicalized," said Tony Perkins, founder and CEO of AlwaysOn.  "We congratulate the OnMedia 100 winners for their success in introducing the tools, services, and platforms that continue to disrupt the old ways of Madison Avenue for the benefit of marketers and content consumers alike."

About Brand Affinity Technologies, Inc. (BAT)

Founded in 2007, BAT (http://brandaffinity.net) is reinventing the business of endorsement marketing for the online world by making it easy and affordable for advertisers of all sizes to launch ad campaigns featuring athletes and celebrities. Advertisers use BAT's Endorsement Platform to identify, license, and activate the most effective talent for their campaigns, based on brand and targeting considerations. Currently, BAT's Platform features more than 3,300 top athletes and celebrities in markets nationwide, and is used by leading advertisers to build brand value and boost campaign performance. BAT's celebrity roster includes Olympic athletes and marquee active and retired players in nearly every sport, including Drew Brees (NFL), Jorge Posada (MLB), Paul Pierce (NBA), Brooks Robinson (MLB - Hall of Fame), Emmitt Smith (NFL - retired), and Lennox Lewis (Boxing).

About AlwaysOn

AlwaysOn is the leading business media brand networking the Global Silicon Valley. AlwaysOn helped ignite the social media revolution in early 2003 when it launched the AlwaysOn network (alwayson.goingon.com). In 2004, it became the first media brand to socially network its online readers and event attendees.  AlwaysOn's preeminent executive event series includes the Summit at Stanford, OnMedia, OnHollywood, OnDC, OnDemand, Venture Summit Silicon Valley, Venture Summit East, GoingGreen, GoingGreen East, and GoingGreen Europe.  The AlwaysOn network and live event series empower readers, event participants, sponsors, and advertisers to spearhead the global innovation economy.

SOURCE Brand Affinity Technologies, Inc.