Brand Ambassador Lucy Hale Celebrates 10 Years of mark. Beauty, Fashion and Empowerment

NEW YORK, Aug. 13, 2013 /PRNewswire/ -- mark., Avon's beauty and fashion boutique brand, celebrated 10 years of beauty, fashion and empowerment at the Trump Soho in New York City tonight with Brand Ambassador and Pretty Little Liars star Lucy Hale. R&B songstress Elle Varner, mark. Celebrity Makeup Artist Fiona Stiles and celebrity DJ Chelsea Leyland joined Hale and more than 100 guests to commemorate the mark. brand history and preview the new fall fashion and beauty collections.

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(Photo: http://photos.prnewswire.com/prnh/20130813/MM61728 )

"I'm thrilled to be working with the mark. brand and help celebrate their 10^th birthday," Hale said. "mark. encompasses so many of my personal passions – fashion, beauty and, most of all, empowering women."

"We're incredibly proud to reach this milestone," said mark. Global President Meg Lerner. "At the heart of the mark brand is the belief that there are no limits to what a woman can imagine and achieve. Lucy Hale is truly a woman making her mark in the world and we're excited to be kicking off this year-long celebration with her as our Brand Ambassador."

At the event, Hale welcomed guests, introduced the new fashion and beauty product collections and cut the mark. 10^th birthday cake. Elle Varner also gave a special performance of her hit single "Refill." Attendees learned about important moments in the mark. brand history – including the m.powerment by mark campaign operated by the Avon Foundation for Women, which has raised more than $1 million to help break the cycle of dating abuse and partner violence.

From its founding, mark. has been an innovator. Over the past decade, the brand has led the industry with its marriage of beauty and fashion, and by pioneering the concept of social beauty. Empowerment is in the brand's DNA and can be seen in everything the company does – from the design of its products to its philanthropic outreach efforts.

Tune in to Pretty Little Liars Tuesdays at 8 p.m. EST on ABC Family.

About mark.
mark. is Avon's expertly edited beauty and fashion boutique brand that is constantly launching fresh, on-trend and customizable products. It is mark's passion to connect, engage and empower women- encouraging them to express their individuality and realize their infinite possibilities. Avon developed mark. in 2003 to celebrate the "mark" young women make in the world. The foundation of the brand is the philosophy of social beauty^™ – the idea that women love to be social and want to be beautiful. mark. is available exclusively through Avon Representatives. Learn more about mark. and its products at www.meetmark.com.

SOURCE Avon Products, Inc.