ASTOUND, a North American brand experience agency and next-generation leader in technology-driven experiences, launches ASTOUND Sports & Venues, a dedicated division connecting teams and venues to their fans.
PORTLAND, Ore., May 5, 2021 /PRNewswire/ -- ASTOUND Group announced the formation of ASTOUND Sports & Venues, a dedicated business delivering world-class experiences to today's sports fans and venue-goers.
Already established as an award-winning brand experience agency - having spent two decades working on behalf of some of the world's most recognizable brands - ASTOUND recently completed multiple projects at the recently constructed Allegiant Stadium in Las Vegas. ASTOUND has also produced substantial work for global clients such as Nike, Maple Leaf Sports & Entertainment, and adidas.
ASTOUND Group was honored to work with the Las Vegas Raiders to design, engineer, fabricate and deliver the massive 30’ LED flame sculpture that would extend the legacy of Al Davis as it lives on in Allegiant Stadium perched atop the largest 3D-printed structure in the world.
To celebrate the debut of the Jumpman logo on NBA All-Star jerseys, Jordan brand developed an exclusive, invite-only pop-up retail activation in Little Tokyo, Los Angeles. The activation showcased new sneakers and apparel that would be launching during 2018 All-Star weekend.
"We are thrilled to enter this incredibly exciting space," said Brandon Clark, ASTOUND Chief Marketing Officer. "As fans return to venues globally, the urgency to provide memorable experiences is paramount. Our pedigree of creating one-of-a-kind experiences on behalf of the world's most successful brands is unique, and we look forward to bringing that perspective to our clients."
"The optimization of a fully integrated fan and visitor experience has become a critical value driver for businesses in this space," said Dale Morgan, CEO of ASTOUND. "ASTOUND Sports & Venues is a single-source solution for leagues, clubs, stadiums and venues. From groundbreaking concepts, design, fabrication and digital experiences, all the way through execution, our ability to work holistically makes the project easier for the client and delivers a superior experience."
Clark will lead the new venture as Head of ASTOUND Sports & Venues having recently led marketing for the NFL's Las Vegas Raiders. The company also recently tapped former Canadian Football League Commissioner and UFC executive Tom Wright as Executive Chairman and President.
ABOUT ASTOUND Group
ASTOUND is a North American brand experience agency that creates memorable moments for clients and their audiences. ASTOUND's services includes brand strategy and creative, experiential events and environments, digital experiences, retail design and manufacturing, state-of-the-art architectural fabrication, as well as trade show exhibit design and fabrication. Office locations include Toronto, Las Vegas, Los Angeles, Milwaukee, and Portland. In-house production facilities are located on both the East and West coasts.
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