Brand in Entertainment and DTI Software Partner at Groundbreaking Brand Integration Auction

The Inaugural Integration Auction, Scatter Categories 2010 to Feature All-Encompassing Integration Opportunities for Advertisers on January 20, 2010

Jan 04, 2010, 14:56 ET from Brand in Entertainment

LOS ANGELES, Jan. 4 /PRNewswire/ -- Brand in Entertainment (BiE) and DTI Software announce their partnership of the Inaugural Integration Auction, Scatter Categories 2010, held at Christie's auction house in New York City on January 20, 2010. BiE, the premier brand integration firm, will offer advertisers the opportunity to bid on choice product integration packages in a variety of media platforms specific to their target demographic. BiE's collaboration with DTI, the global leader in in-flight games, will extend, to brands, prime opportunities to integrate within a number of existing video games featured in hundreds of aircrafts worldwide.

The Inaugural Integration Auction will feature a DTI station that will offer silent auction items in two categories, games of skill and military. Additionally, DTI will put forth brand integration spots in combination with larger media packages in the areas of automotive, sports, alcohol and food. DTI Software provides games and applications for the in-flight entertainment (IFE) industry, serving more than 100 major airline clients internationally. Founded in 1995, the DTI catalogue features more than 155 unique products in 27 languages on 28 platforms.

"The Inaugural Integration Auction is a pioneering event that we are honored to be a part of," said Paul Dillman, Vice President of Marketing and Advertising for DTI Software. "Our integration offerings are the perfect options for brands seeking sought-after consumer demographics in a captive setting for a variety of consumer categories."

The auction will kick-off at 6 p.m. with a red carpet event followed by a welcome address from BiE Chairman Jim Rose. It will offer brand incorporation opportunities in a number of platforms, such as online/Webisodes, graphic novels, films, plays, and network television programming, including "Cheaters," E! Entertainment's "Sunset Tan" and other exciting programming.

"Our collaboration with DTI Software allows us to offer our auction audience complete and far reaching integrations," said BiE CEO Rolfe Auerbach. "Partnering with the leader in the in-flight entertainment industry further solidifies our ability to deliver integration opportunities that will produce quality brand visibility."

For a preview of the BiE auction catalogue or for more information on Brand in Entertainment, please visit

About DTI Software

DTI was founded in Montreal, Canada, in 1995. Following the establishment in 1997 of a marketing partnership with Hughes Avicom, the company concentrated on the supply of games to the in-flight market, in which it rapidly became the market leader. Today, it has a series of partnerships with major value added content providers such as Disney, Berlitz, Hasbro, Atari, Celador, Gary Kasparov, Tetris and others, to bring maximum value added applications to airlines and their passengers. DTI products are compatible with every IFE platform such as those developed by Panasonic, Thales and Archos.

About Brand in Entertainment

BiE is the premier Brand Integration firm with more than 35 years of advertising experience. Based in Los Angeles, California, they work directly with national and international brands to organically marry them with entertainment properties. BiE is the matchmaker of Hollywood and Madison Avenue, unifying entertainment properties and brands. Respectively, BiE is sensitive to the creative integrity of the filmmaker/content producer and seeks to create brand integrations best suited for the storyline.

SOURCE Brand in Entertainment