LONDON, Dec. 16, 2013 /PRNewswire/ -- Brand Licensing Europe announces a new partnership with SMMEX – Sports Merchandise and Marketing Exhibition. This collaboration will bring together 2 market leading shows and provide new opportunities for attendees to both shows.
Brand Licensing Europe, which takes place at Olympia in October, is the definitive event for the European licensing industry and will see over 280 leading brand owners showcase the latest brands, characters and images to over 7,200 retailers, licensees and sales promotion professionals.
SMMEX 2014, a truly unique event, will take place on Monday 10th March at Wembley stadium and play host to over 140 manufacturers and suppliers of merchandise and marketing services from across the globe.
"BLE is delighted to be partnering with SMMEX. We hope that this partnership will open up new opportunities for exhibitors and visitors at both shows and help to engage more people in the world of licensing" says Darren Brechin, Event Director, Brand Licensing Europe.
Brand owners that exhibit at Brand Licensing Europe will be able to attend SMMEX and meet with potential new partners, whilst exhibitors at SMMEX will be able to visit Brand Licensing Europe and discover the latest brands, characters and images available for license. This new partnership will see both show organisers cross promote their respective events through direct marketing and co-hosted seminars.
Michael Corbett, Sales Director at SMMEX EVENT said "Our exhibitors are looking to work with the major sports clubs, brands and licenses available to them. There are hundreds of products readily available to brand in any colour with any logo and SMMEX at Wembley Stadium is the perfect place for any licensor to visit for free and potentially find a new partner. The show may have started for the sports teams, but a mug or kids toy is as relevant to an entertainment brand as it is to any sports club, so the event has grown to welcome all kinds of people. We are confident that teaming with BLE will bring both parties a host of new opportunities."
A unique seminar and networking event will be jointly hosted by both show organisers on Sunday 9th March at Wembley, before the next SMMEX event.
To request your complimentary ticket to SMMEX at Wembley Stadium on Monday 10th March 2014 please visit www.smmexevent.com
Notes to editors:
About Brand Licensing Europe
Brand Licensing Europe 2014 (www.brandlicensing.eu) takes place from 7-9 October 2014 at Olympia, London. It is the only pan-European event dedicated to licensing and brand extension. Now in its 16th successful year, Brand Licensing Europe 2013 hosted 288 exhibitors and 7,244 visitors from 69 countries.
About Advanstar Licensing Group
Advanstar Communications Inc. (www.advanstar.com), producer of Licensing Expo and Brand Licensing Europe, is a leading worldwide media company providing integrated marketing solutions for fashion, life sciences and power sports industries. Advanstar serves business professionals and consumers in these industries with its portfolio of 147 events, 68 publications and directories, 267 electronic products and web sites, as well as educational and direct marketing products and services. Market leading brands and a commitment to delivering innovation, quality products and services enable Advanstar to "connect our customers with theirs". Advanstar has approximately 1,000 employees and currently operates from multiple offices in North America and Europe.
SOURCE Advanstar Communications Inc.