Brand Marketers Experience the Confidence and Clarity of Marketing to Young Consumers at the Pivot Conference, October 17-19 in New York

NEW YORK, May 5 /PRNewswire/ -- The Pivot Conference – the only industry conference to explore and evaluate the attitudes, technologies and preferences of the 18-34 year old consumer – today announced it will be taking place October 17-19, 2010 at the Crown Plaza Hotel in New York. Sponsors of the Pivot Conference include VideoEgg, Geeknet, Glam Media and American Pop.

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"Not since the 1960s have brand managers been as separated by generational differences from their target consumers. Today's emerging consumer is compelled by a global social consciousness which is amplified by media," says Chris Shipley, executive producer of the Pivot Conference. "We created Pivot to highlight the shift in lifestyle and buying behavior that brand marketers must understand to succeed and get that next promotion."

With a program format designed to emulate the social conversations that occur every day in the consumer marketplace, the Pivot Conference is singularly focused on the 18-34 year old consumer. The 500 brand marketers in attendance, each with over $1 million in annual marketing budget, will gain a better context from which to create a strategy of engagement with this emerging, elusive buyer. Further, the Pivot Conference has been designed to provide attendees with the information, research and best practices shared by conference speakers and participants to create their own "Action Plans" for engagement.

Select Pivot Conference topics include:

• The Profile of the New Consumer - All about behaviors and preferences.
• The Activist Consumer - How to build a genuine, transparent and authentic connection with consumers around the causes they care about.
• The Brand of Me - What role can Brand Marketers play as a "secondary brand" to the branded consumer?
• The Design Esthetic - How can brand marketers engage with product designers to create a brand experience from the very first product sketches?
• Measure! - Which analytics and measurement tools allow brand marketers to measure the effectiveness of their social media efforts?
• Mobile Brand Marketing - What does always-connected, always-on-the-move mean to brand marketers?
• Brand Stories - Which brands have been successful in marketing to the young consumer? 

"While technology and tools are powering the way brands and consumers interact, the bigger story is how brands are building social capital with consumers for reasons that don't have much to do with the product," says Shipley. "This uncharted territory is where brand marketers need to focus today." Speakers at Pivot will include household brand names, agencies, media, industry observers and technology companies.

Confirmed speakers to date include:

• Michela O'Connor Abrams, President & Publisher, Dwell
• Samir Arora, Founder, Chairman and CEO, Glam Media
• Michelle Bonat, CEO, RumbaFish
• Evan Cohen, General Manager, Foursquare
• Matt Curtin, Co-Founder and CEO, SocialSmack
• Sam Decker, Chief Marketing Officer, Bazaarvoice
• Esther Dyson, Founder, EDVenture Holdings
• Russ Fraden, Founder, Adify
• Wendy Lea, CEO, Get Satisfaction
• Carol Phillips, President, Brand Amplitude
• Matt Sanchez, Founder and CEO, VideoEgg
• Brian Solis, Founder, FutureWorks
• KoAnn Skrzyniarz, CEO, Sustainable Life Media
• Roman Tsunder, Founder, Access 360
• Stefan Weitz, Director of Bing Search (Microsoft)
• Scott K. Wilder, GM Communities, Intuit

"The emerging consumer is one that is making purchasing decisions for the first time – whether it's a bank, a car or a stroller," says Shipley. "What we're hearing from some brand marketers is that they are finally winning the budgets they need to reach this demographic."

For information about the Pivot Conference visit us at http://www.pivotcon.com where more details about the conference are available. To see how the program is evolving, follow us on Twitter @pivotcon. Registration is open now and earlybird savings of 40% is available at https://www.signup4.net/Public/ap.aspx?EID=PIVO10E

About the Pivot Conference

The Pivot Conference is a marketing conference for Brand Marketers that seeks to understand the style, attitudes, technologies and preferences of the 18-34 year old consumer. Learn what motivates young consumers to make brand choices. Adopt the language that resonates with them. Engage in the experience of social marketing. Using a format designed to emulate the social conversations that occur every day in the consumer marketplace, the conference will deliver the context and understanding to enable Brand Marketers to map a strategy of successful engagement with this market. The Pivot Conference will be attended by 500+ Brand Marketers, each with over $1 million in annual marketing budget. http://www.pivotcon.com

SOURCE Pivot Conference