Brand Reputation Management Experts JW Maxx Solutions Recommends Incentivizing Customer Feedback in 2013

Brand reputation management experts JW Maxx Solutions talk about providing incentives for customers to provide feedback in 2013.

Jun 26, 2013, 07:20 ET from JW Maxx Solutions

PHOENIX, June 26, 2013 /PRNewswire-iReach/ -- "Customers like to be heard, and they appreciate it when businesses listen to what they have to say about the experience of dealing with the company," says CEO of JW Maxx Solutions Walter Halicki. "Truth be told, though, many customers are put off when companies send them a generic e-mail asking them to fill in dots on a form page after every transaction.  While some will be responsive, others will be put off because it appears that the company is sending them spam and asking them to do work.  Not only that, but the company loses out on valuable feedback."


The brand reputation management experts say that technology offers a very simple solution to this problem: offer customers an incentive for providing the feedback. Some companies may bristle at the thought of spending money on such rewards, but they work well on two levels.  First, the company receives valuable feedback from its customers that it can use to build its business.  Second, there are ways to get those customers spending money that they otherwise would not.  

For example, a company could offer a discount, perhaps on a specific product or service, that is good for seven or thirty days. Customers not wanting to miss out on this opportunity are likely to make use of this.  In the best cases, this cycle could repeat itself indefinitely, with each customer who takes advantage of it telling all of their friends and the internet about how much money they're saving.

Although potentially highly effective, some businesses may not have sufficient margin to offer discounts as incentives.  In such cases, the brand management reputation experts at JW Maxx Solutions suggest offering feedback rewards that do not cost the business anything.  E-books are a wonderful example.  With this method, a company could either buy the rights to an existing e-book or create one itself.  When a customer completes the feedback form, an automated system sends them a free e-book.The company gets its feedback and the customer gets something of value, leaving them highly satisfied.  Alternatively, companies could offer to add customers to a  list that gets special notices about business or product news and discounts.

Brand management reputation experts say that technology has changed how business is conducted, but not what really matters. Customer feedback is still an essential part of any business's ability to improve itself, and customer service is the best way to make clients feel valued in a way that has them encourage others to patronize a business. Offering customers incentives to participate in this process is an easy and cost-effective catalyst to keep the process going.

Media Contact: JW Maxx Solutions, JW Maxx Solutions, 602-953-7798,

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