WASHINGTON, May 22, 2013 /PRNewswire/ -- Today, Brand USA, the nation's public-private partnership dedicated to increasing international visitation to the United States through cooperative marketing and promotional efforts announced the appointment of Carroll Rheem as Vice President, Research & Analytics.
"We are pleased to have such an accomplished research analyst join the Brand USA team," said Chris Thompson, Brand USA CEO. "Carroll's extensive experience will support our efforts to provide our partners with the intelligence and analytics necessary to measure Brand USA's success."
Prior to Brand USA, Rheem served as principal analyst for PhoCusWright, a wholly owned subsidiary of Northstar Travel Media and the global travel industry research authority on how travelers, suppliers and intermediaries connect. During her five years with PhoCusWright, she held positions of increasing responsibility, culminating in her heading the organization's consumer research practice.
Thompson added, "Carroll has a keen understanding of the wide variety of cultural and commercial factors that are driving global travel patterns which will bode well for Brand USA and our partners."
Of her many successes, Rheem launched PhoCusWright's Consumer Travel Report series and worked to establish PhoCusWright as the research authority on how consumers around the world make travel decisions. In addition to consumer research, she contributed market sizing and forecasts that serve as the travel standard for strategic planning. A noted industry expert and author, Rheem is a sought after speaker and is quoted frequently in consumer and trade media.
Prior to PhoCusWright, Rheem spent six years working for Starwood Hotels and Resorts Worldwide in various positions encompassing hotel operations, sales and global online distribution.
Rheem earned her Master of Management in Hospitality from Cornell University and her Bachelor of Arts in economics from New York University.
About Brand USA
Brand USA is the public-private partnership responsible for increasing international visitation to the United States by promoting the USA as a premier travel destination and communicating U.S. entry/exit policies and procedures. Established by the Travel Promotion Act in 2010, the organization's mission is to increase international visitation to the United States while working in partnership with the travel industry to maximize the economic and social benefits of travel. These benefits include creating jobs essential to the economy and fostering understanding between people and cultures.
SOURCE Brand USA