Branding and Ethics Increasingly Expressed through Fabric Labels and Tags

LOS ANGELES, July 18, 2012 /PRNewswire/ -- "Woven labels for clothing and accessories may be compact, but they certainly tell a huge story," says David Toubi of Hi-Tech Printing & Labeling, Inc. These labels share more than size and material contents; they convey information about a company and its principles and ideologies. It's the duty of a top-rate fabric label company, like Hi-Tech Printing & Labeling, Inc., to convey these beliefs in beautifully rendered, neat clothing tags. Two recent news stories show how representative and important a clothing label can be.

Firstly, the recent Comic-Con International brought many comics fans to San Diego; this event has become quite the commercial spectacle. As such, clothing brands were rushing to cater to this group, including Converse who released two shoes with Batman-themed designs. However, Converse wanted to give comics fans a treat by including a QR code in the woven labels of these shoes that gives the owner access to special downloads. They wanted to paint their brand as contemporary and in-line with their customers. This just goes to show how necessary an accurate rendering of the designer's idea is. The team at Hi-Tech Printing & Labeling, Inc. deals with the most difficult artworks to bring their customers' brands to life. "We enjoy the challenge," states Toubi. It's both an opportunity to show off their state of the art equipment and a chance to push themselves and learn new innovations. At Hi-Tech Printing & Labeling, their custom woven labels are not embroidered onto ribbon, which makes it easier to accommodate your desired size and colors. Then, your text and logo are added, finished with one of many cut & folds (such as end fold, loop fold, hot cut, and more).

Another recent news story concerns the uniforms for the 2012 United States Olympic athletes. Many were displeased that these outfits were made in China, when the Olympics are often a display of proud nationalism, including manufacturing. For companies who want to express something about the morals of their production, Hi-Tech Printing & Labeling, Inc. can create appropriate clothing labels. For example, Hi-Tech Printing & Labeling, Inc. can show that a company's product was made in America if that's important to its brand's image. Hi-Tech Printing & Labeling, Inc. even offers USA-made labels to round out the product. Clothing designers and manufacturers have also been moving into green-friendly production; the fabric label is a great way to convey this commitment to the environment. Hi-Tech Printing & Labeling, Inc. not only can show that your product is organic; the company can also offer labels that are organic. Natural flat polyester and natural organic flat cotton labels are offered, both great for the environment. Customers opt for the natural polyester when they need a little more durability and flock to the organic cotton when they want the softest tag on the market.

To see what Hi-Tech Printing & Labeling, Inc. can do for you, call call (213) 228-0001 or (800) 490-0405 or navigate to www.fabriclabels.com.

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SOURCE Hi-Tech Printing & Labeling, Inc.