Branding Obamessiah: Newly Published Book Analyzes Presidential Campaign Rhetoric
DALLAS, Jan. 19, 2012 /PRNewswire/ -- Ari Fleischer, former press secretary to President George W. Bush, recently Tweeted: "Obama is not a reformer ... he came to preserve his own brand."
Just what is that brand? It is rooted in a story we all know. Mark Edward Taylor, author of the newly published book Branding Obamessiah: The Rise of an American Idol, observes that the 44th President of the United States, Barack Hussein Obama II, came from humble beginnings and rose to recognition inexplicably and quietly. He gained prominence and fought against the established norm. He gathered his followers in masses, promising change and redemption.
To a nation looking for change, the unknown Barack Obama presented himself -- through not so-subtle imagery, mythic storytelling, social marketing, and strategic maneuvers -- as the coming of a savior. Chronicled in Taylor's new book, this cohesive branding strategy was not just carefully cultivated, well-timed, and perfectly pitched, it proved wildly successful.
Taylor, who holds a PhD in Communication from Northwestern University and a ThM from Dallas Theological Seminary, does not assert that Barack Obama was the first candidate to use media to create an image or to brand himself as "The One." But through skilled marketing, powerful friends, and thinly veiled religious undertones, Obama's campaign for the United States presidency was the epitome of a Messianic charge on a public that seemed strangely willing to follow a leader with an enigmatic past and no prior leadership experience.
Taylor writes, "Obama's political persona strategically intersected three worlds that had never before been so artfully combined on the American political scene -- politics, advertising, and religion."
As the 2012 election takes shape and the Republican candidates scramble to define and differentiate themselves from the pack, the burning question is not who will run against the incumbent President; the world is tuning in and logging on to see who and how anyone -- if anyone -- including the President himself -- can possibly recapture and deliver the audacious promise of Obamessiah?
Author Mark Edward Taylor is available to provide media commentary and campaign analysis of the 2012 election.
For more information, please visit www.brandingobamessiah.com.
MEDIA CONTACT:
Judy Safern
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(718) 766-5431
This press release was issued through eReleases(R). For more information, visit eReleases Press Release Distribution at http://www.ereleases.com.
SOURCE Mark Edward Taylor
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