Announces Purchase Precision Technology Driving 7:1 ROI

Nov 07, 2012, 08:00 ET from

SAN MATEO, Calif. and NEW YORK, Nov. 7, 2012 /PRNewswire/ --, a Valassis Digital company, is announcing Purchase Precision Technology™, a first-of-its-kind targeting technology – delivering probability over possibility and action over exposure. By integrating online and offline data, this new technology delivers the highest return on digital advertising spend and provides advertisers access to decades of proven media intelligence coupled with real-time digital insights.  Advertisers can now target ads down to the sub ZIP Code level. This "Re-imagining Reach™" approach has earned advertisers on average $7 in sales for every $1 spent with

"Our Purchase Precision Technology provides tremendous opportunities for companies to take a much more informed approach to their marketing," said Jim Parkinson, Valassis Chief Digital Officer.  "We call it the 'learn and scale' strategy.  The more you learn about your consumers and their purchase intent, the more you can scale your business." Purchase Precision Technology uses extensive online and offline geographical and behavioral data to deliver maximum targeted reach at scale. It combines Valassis' unique, proprietary data from sources such as TargetExpert, MarketExpert, NCH Marketing Services, Sharpshooters and, with over 2,000 sources of syndicated data from Bluekai, Nielsen, BIGInsight and others. Purchase Precision Technology analyzes these data sets and overlays them with advertisers' campaign objectives, delivering superior insights. sub ZIP Code Advertiser Targeting Zones (ATZ) targeting capabilities look beyond geo-location to anticipate where the right consumer is expected to be. From Valassis' 40-plus year history of delivering targeted media, the team knows how to optimize geographies down to the ATZ level eliminating wasted impressions and delivering the best ROI. This technology scales traditional offline data to deliver 50% greater targeted reach than the industry average, allowing advertisers to identify, locate and connect with their most valuable customers.

"We are currently optimizing for reach and performs for us, giving us quality inventory with good audience reach," said Michael Arden, Digitas -Vice President / Digital Buying Director. " has also consistently been a top performer for percent in-target and unduplicated reach categories."

About, a Valassis Digital company, uses the most precise targeting technology – delivering probability over possibility and action over exposure. is Re-Imagining Reach™ for its global clients integrating offline and online data to provide the best targeted reach in the digital industry.  With, advertisers are empowered to reach their target audiences at scale, across quality, high-impact display, video and mobile environments. consistently exceeds the campaign objectives that matter most to brand advertisers, proving success through online engagement, awareness and offline purchase.

About Valassis (NYSE: VCI)
Valassis is one of the nation's leading media and marketing services companies, offering unparalleled reach and scale to more than 15,000 advertisers. Its RedPlum® media portfolio delivers value on a weekly basis to over 100 million shoppers across a multi-media platform – in-home, in-store and in-motion. Through its digital offerings, including and, consumers can find compelling national and local deals. Valassis companies include Valassis Direct Mail, Inc., Valassis Canada, Promotion Watch, Valassis Relationship Marketing Systems, LLC, NCH Marketing Services, Inc. and, a Valassis Digital company

Valassis Cautionary Statements Regarding Forward-looking Statements
This document contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. Such forward-looking statements involve known and unknown risks and uncertainties and other factors which may cause our actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Such factors include, among others, the following: price competition from our existing competitors; new competitors in any of our businesses; a shift in client preferences for different promotional materials, strategies or coupon delivery methods, including, without limitation, as a result of declines in newspaper circulation and/or increased competition from new media formats including digital; an unforeseen increase in paper or postal costs; changes which affect the businesses of our clients and lead to reduced sales promotion spending, including, without limitation, a decrease of marketing budgets which are generally discretionary in nature and easier to reduce in the short-term than other expenses; our substantial indebtedness, and ability to refinance such indebtedness, if necessary, and our ability to incur additional indebtedness, may affect our financial health; the financial condition, including bankruptcies, of our clients, suppliers, senior secured credit facility lenders or other counterparties; certain covenants in our debt documents could adversely restrict our financial and operating flexibility; fluctuations in the amount, timing, pages, weight and kinds of advertising pieces from period to period, due to a change in our clients' promotional needs, inventories and other factors, including, without limitation, high levels of coupon redemption rates; our failure to attract and retain qualified personnel may affect our business and results of operations; a rise in interest rates could increase our borrowing costs; possible governmental regulation or litigation affecting aspects of our business; clients experiencing financial difficulties, or otherwise being unable to meet their obligations as they become due, could affect our results of operations and financial condition; uncertainty in the application and interpretation of applicable state sales tax laws may expose us to additional sales tax liability; and general economic conditions, whether nationally, internationally, or in the market areas in which we conduct our business, including the adverse impact of the ongoing economic downturn on the marketing expenditures and activities of our clients and prospective clients as well as our vendors, with whom we rely on to provide us with quality materials at the right prices and in a timely manner. These and other risks and uncertainties related to our business are described in greater detail in our filings with the United States Securities and Exchange Commission, including our reports on Forms 10-K and 10-Q and the foregoing information should be read in conjunction with these filings.  We disclaim any intention or obligation to update or revise any forward-looking statements, whether as a result of new information, future events or otherwise.