Brands Look to Fulfilment Houses for Distribution of Goods to Consumers

Mar 03, 2011, 08:00 ET from Go Fulfilment

LONDON, March 3, 2011 /PRNewswire/ -- As e-commerce is becoming a viable platform for businesses, brands are looking to fulfilment houses for distribution of their goods to consumers, says Go Fulfilment.  Brands are discovering that utilising outsourced warehousing for fulfilment and distribution can increase their profit margins and could increase sales.

E-fulfilment, by definition, is what happens between the time the customer buys the product from a webstore and the moment they receive the goods.  From a customer perspective, this process reflects how the brand performs.  By using fulfilment warehouses, brands can focus on their business activities, such as planning, marketing, developing product and customer relations. Brands do not have to rely on a shop front to sell their goods, but can focus on an e-commerce profit center.

Using e-fulfilment can even the playing field for smaller brands and businesses allowing them to compete with big-named brands.

Brian Taylor, CEO of UK fulfilment house Go Fulfilment says, "Using outsourced warehousing and fulfilment, brands effectively lower their operating costs.  We are able to run a scalable operation and can accommodate the needs of each company's growth strategies.  Brands can use our resources without investing into property, technology, personnel and time required to set up a brick and mortar shop.  Weekly and monthly reports can be customised and updated in real time. This will in turn increase profitability for brands and businesses as there will never be any question for the status of inventory."

Outsourced warehouses have the ability to receive, pick and pack and ship orders ranging from a small one off order to multiple orders around the globe. Dealing with returns can be a headache for brands. With outsourced fulfilment, returns can be managed efficiently and included back into inventory stock for reprocessing and reselling, if the goods are in sellable condition.

For more information on how brands can leverage scale and efficiency of fulfilment houses, contact


Pete Goold

01858 411 600

SOURCE Go Fulfilment