Brands Sponsoring Fundraisers Benefit From 98% Open Rate and 50% Click-Through Rate
SAN FRANCISCO, March 3, 2015 /PRNewswire/ -- Sponsorbrite, the premier provider of turnkey fundraising solutions, today announced it has set a goal to raise $2 million in Series A funding. The San Francisco-based company, started in 2013 by a successful serial entrepreneur and an ex-Google/Microsoft Carnegie Mellon engineer, is the only fundraising platform enabling brands to closely associate themselves with causes their customers care about, while allowing schools, teams, churches and non-profits to retain 100-percent of what they raise. Proceeds from the funding will be used to fully leverage their proven model and marketing plan.
Teachers, parents, nonprofit managers and volunteers in the U.S. have to raise $240 billion annually to keep their organizations running. The cost of these activities is $60 billion. Brands, meanwhile, fearing loss of customer engagement in traditional marketing channels, have already shifted $60 billion of spending per year to digital marketing.
Leveraging their brand-sponsored free platform, Sponsorbrite has acquired over 60,000 users, a number of nationally-recognized brands and managed over 1,000 fundraisers to date, with campaigns raising up to $100,000-plus. The company's model targets both the $240 billion fundraising market, as well as the $60 billion spent annually on digital marketing by local and major U.S. brands. Sponsorbrite provides a 10X advantage over other digital marketing initiatives, with current campaigns delivering a 50-percent click-through rate – compared with an industry average of 6-percent – and an open rate of 98-percent, far outstripping the industry average of 20-percent.
Their approach shifts billions from fundraising costs to the programs themselves, allowing users to save time, make more money and gain access to previously unaffordable technology. "We raised over $4,000 for our cheer squad in less than a week using Sponsorbrite," said Vic Bramante, Championship Fundraising. "I was able to get the campaign started in just a few minutes."
Local and national brand sponsors benefit through the Sponsorbrite approach; they're able to connect with customers in a meaningful manner that delivers a higher ROI than is available through all other channels. Brand sponsors are able to insert an average of 5,000 messages per event, in addition to receiving detailed user targeting and demographics, as well as highly targeted leads. "It's a great feeling to support our local schools and attract new customers at the same time," offers Vickie Payne, owner of Kona Ice in Vacaville, Calif. "It's a win-win for everyone."
"While at Google I learned from my colleagues that important problems are driven by society, solved at scale by technology and valued by brands who need to connect," said Technical Co-Founder, Amin Ariana.
Investor groups interested in participating in the funding should contact the company directly. National and local-market brands are encouraged to visit their website to learn more about sponsorship opportunities.
About Sponsorbrite
Sponsorbrite is the #1 fundraising solution in the world, offering the industry's only free brand-sponsored platform. Visit www.sponsorbrite.com to learn more about the company and their unique service.
Contact Sponsorbrite:
Mike Wilson
510-333-2957
Email
SOURCE Sponsorbrite
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