BrandTransact Global Practice Leader defines "brand" for the World Intellectual Property Organization Report on Brands

NEW YORK, Dec. 10, 2013 /PRNewswire/ -- The World Intellectual Property Organization (WIPO) adopted Dr. Lindsay Moore's definition of brands and trademarks for its 2013 Report on Brands—Reputation and Image in the Global Marketplace launched at a recent conference held in Geneva, Switzerland. The definition was referenced from a book co-authored by Dr. Moore titled Intellectual Capital in Enterprise Success – Strategy Revisited.

Dr. Moore, is the Global Practice Leader of Due Diligence of Intangible Assets and Intellectual Property for BrandTransact Worldwide, a Wall Street-based advisory and solutions management firm that specializes in preparing companies to be brand-ready, inside and out for M&As, IPO's and other transactions. She is also a notable author, a former law professor at George Washington University and a corporate executive.

"It's about Dr. Moore's global reputation as an expert and thought leader that brings her to the world stage when it comes to intangible assets, intellectual property and how it all connects to brand. She is a testament to our world class lineup of the highest level advisory experts who represent every aspect of internal and external brand strategy, execution and transformation that impact the value of a transaction," comments Bill Zabit, president and CEO of BrandTransact Worldwide.

BrandTransact Worldwide is a single-source brand advisory and management firm with services spanning from pre-deal to post-deal stages of a transaction. Specialty practices include corporate and product branding; internal branding and employee engagement; leadership and culture integration; and due diligence of brands, IP, reputation, culture
 and talent.

For more information visit www.brandtransact.com.   

For more information about the WIPO 140-page report on Brands—Reputation and Image in the Global Marketplace, visit www.wipo.int.

SOURCE BrandTransact Worldwide