Bratz® Is Back And Better Than Ever

Iconic Fashion Doll Returns and Gives Fans a Sneak Peek Through Exclusive Pre-Sell with Toys"R"Us®

Jul 13, 2015, 08:15 ET from MGA Entertainment

VAN NUYS, Calif. and NEW YORK, July 13, 2015 /PRNewswire/ -- MGA Entertainment (MGAE), the world's largest privately owned toy company, announced today that its blockbuster fashion doll franchise, Bratz®, is returning to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys"R"Us® to offer an exclusive online pre-sell of the new core collection. The public will be able to purchase Bratz dolls from July 13th through July 25th on the Toys"R"Us website ( and have the dolls delivered to their doors with an exclusive and limited-time gift with purchase (while supplies last).

To complement the core Bratz doll line, which includes the beloved characters Cloe, Yasmin, Sasha and Jade, there will be exciting new additions to the collection throughout the Fall season, such as a specialty offering available only at Toys"R"Us that focuses on the "Best Friends For Life" (BFFL) theme and a reintroduction of a fan-favorite character, Raya, as part of the core five friends.

"Bratz is back and we're extremely excited to be partnering with the world's leading dedicated toy retailer to help reintroduce Bratz to our Super Fans and a whole new generation of girls," says Bruce Morrison, Executive Vice President and Global Sales and Licensing of MGA Entertainment.

"We are delighted to support MGA Entertainment on the relaunch of their beloved Bratz brand as they introduce a new generation of customers to these fashion-forward dolls," says Melody Young, Vice President, General Merchandising Manager, Core Toy and Specialty Retail, Toys"R"Us, U.S.

To view the exclusive online pre-sell, visit

About MGA Entertainment
MGA Entertainment, a consumer entertainment products company headquartered in Van Nuys, California, manufactures innovative lines of proprietary products for the toy and consumer electronics market. The company licenses its products in such areas as home decor, stationery and sporting goods. The MGA family includes award-winning brands such as Little Tikes®, Lalaloopsy™, Moxie Girlz™, Mooshka™, Bratz®, Vi and Va™, and Zapf Creation®.

About Toys"R"Us, Inc.
Toys"R"Us, Inc. is the world's leading dedicated toy and baby products retailer, offering a differentiated shopping experience through its family of brands. Merchandise is sold in 866 Toys"R"Us and Babies"R"Us stores in the United States, Puerto Rico and Guam, and in more than 730 international stores and over 240 licensed stores in 37 countries and jurisdictions. In addition, it exclusively operates the legendary FAO Schwarz brand and sells extraordinary toys in the brand's flagship store on Fifth Avenue in New York City. With its strong portfolio of e-commerce sites including, and, it provides shoppers with a broad online selection of distinctive toy and baby products. Headquartered in Wayne, NJ, Toys"R"Us, Inc. employs approximately 66,000 associates annually worldwide. The company is committed to serving its communities as a caring and reputable neighbor through programs dedicated to keeping kids safe and helping them in times of need. Additional information about Toys"R"Us, Inc. can be found on Follow Toys"R"Us, Babies"R"Us and FAO Schwarz on Facebook at, and and on Twitter at and


SOURCE MGA Entertainment