Little Tikes Iconic Playtime Favorites Get a Modern Makeover with the new Cloud Collection

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Sep 09, 2026, 12:13 ET

Beloved classics are reimagined in soft, neutral hues that bring a contemporary feel to the toys families know and love

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LOS ANGELES, Sept. 9, 2026 /PRNewswire/ -- The Little Tikes Company, a wholly-owned subsidiary of MGA Entertainment (MGA) and legacy brand building childhoods for nearly six decades, is giving iconic play a softer, more modern look with the launch of the Little Tikes Cloud Collection. The new collection reimagines the brand's best-selling classics in a sophisticated, trend-forward palette of soft neutrals designed to complement today's homes. Featuring the toys you've known and loved for generations, designed for active and imaginative play — indoors and out!

The Cloud Collection represents the next step in a broader evolution of the Little Tikes brand, introducing refreshed aesthetics and modern experiences designed to connect with a new generation of families. The collection was designed with both children and parents in mind and responds to the growing popularity of neutral, design-conscious children's products, allowing parents to create inviting play spaces that fit within the colors and design of every home without sacrificing the fun kids love. Classic play meets a modern look for timeless fun!

The Little Tikes Cloud Collection includes:

Cozy Coupe® - Watch your little one's face light up with excitement as they climb into their very own car. It's America's #1 Ride-On toy, now reimagined in a clean, timeless white, bringing a stylish new look to a beloved classic.
Cozy Truck® - Perfectly sized for little drivers, this sturdy foot-to-floor ride-on encourages active play, builds coordination, and inspires endless indoor and outdoor adventures, now with a fresh, modern white finish.
Easy Store™ Jr. Play Table - Give little ones a space all their own with this versatile and reimagined play table, perfect for enjoying snacks, unleashing creativity, and celebrating special moments with friends.
Garden Chairs - Introducing the Garden Chair in a crisp new white finish, bringing a fresh, modern look to a Little Tikes favorite. These chairs are perfectly sized for toddlers and preschoolers, providing a comfortable place for playtime, story time, snack time, crafts, and more.
TotSports™ Easy Score™ Basketball Set – Turn any play space into a mini basketball court where confidence soars with every swish! Available in a neutral color palette, this adjustable hoop grows alongside your child from their first wobbly shots to their victory celebrations.
Lil' Wagon - Perfectly sized for toddlers, this timeless wagon gets a fresh update, making it easy for little ones to haul toys, stuffed animals, and other treasures around the house or yard.
Jr. Explorer™ Wagon - Whether it's a trip to the park, a backyard treasure hunt, or hauling their favorite toys, this wagon turns every outing into an exciting journey while adding a bright, stylish touch to playtime.

The Little Tikes Cloud Collection launches exclusively on Amazon on September 15, 2026, with the white Cozy Coupe available for preorder beginning September 9.

About Little Tikes
The Little Tikes Company, founded in 1969 in Hudson, Ohio, USA, is a manufacturer and marketer of durable, high-quality, and engaging children's products. Since becoming a part of the MGA Entertainment family in November 2006, Little Tikes has been taken to new heights through exciting product innovation, strategic marketing, and licensed partnerships. Little Tikes believes that every day is an opportunity for new adventures, with more and more for a child to experience and discover. Active and imaginative play are essential to learning and early development skills, so they make toys that spark curiosity, wonder and creativity for kids of all ages. To find out more about Little Tikes visit littletikes.com and follow Little Tikes on YouTube, Instagram, TikTok, and Facebook.

About MGA Entertainment
MGA Entertainment is on a mission to inspire imagination and creativity through innovative toys, entertainment, and experiences that transform play into limitless possibilities. As the largest privately held toy and entertainment company in the U.S., MGA is a global leader in designing and delivering world-class consumer products that spark wonder and drive play forward. Headquartered in Los Angeles with offices worldwide, MGA's portfolio spans a dynamic range of original and licensed brands — from toys, dolls, games, and electronics to fashion, home décor, and entertainment content including hit movies and TV series. The company is recognized for its bold approach to storytelling, trendsetting design, and deep commitment to quality. The award-winning MGA family includes fan-favorite brands such as L.O.L. Surprise!™, Little Tikes®, Rainbow High™, Bratz®, MGA's Miniverse™, Yummiland™, CarTuned™, Ninjombie™, Wonder Factory™, DohKins™, BABY born®, and Zapf Creation®. To learn more, visit www.mgae.com and follow MGA on LinkedIn, TikTok, Instagram and Facebook.