News from mga entertainment A wide array of domestic and global news stories; news topics include politics/government, business, technology, religion, sports/entertainment, science/nature, and health/lifestyle.

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Sep 15, 2020, 09:03 ET From the Toy Charts to the Top of the Music World!

L.O.L. Surprise!™, named "Toy of the Year" three years running, is turning up the volume this holiday season, bringing the fierce fashion dolls into...


Feb 22, 2020, 14:39 ET It's A Three-Peat! L.O.L. Surprise! Wins Toy Of The Year!

The fierce and oh so fabulous brand, L.O.L. Surprise!, has done it again for an unprecedented, third consecutive year! Last night at the Annual Toy...


Feb 21, 2020, 06:05 ET MGA Entertainment CEO Upholds Promise Debuts L.O.L Surprise! Degradable Products And Packaging At Toy Fair New York City 2020

MGA Entertainment, Inc. (MGAE) the largest privately held toy company, announced today, as the kick off to Toy Fair New York City, new, eco-friendly...


Feb 16, 2019, 10:42 ET Fashionably Fabulous L.O.L. Surprise! Takes The Crown With Top Toy Awards

They're cute. They're fashionable. They're outrageous. They're L.O.L. Surprise!® and, they've achieved worldwide phenomenon status in just two years! ...


Nov 01, 2018, 06:04 ET Bratz Dolls Turn Heads With New Fashion Forward Outfits

Attention all Bratz™ fans and collectors – MGA Entertainment, Inc. (MGAE) announces the presale launch for a new, limited edition BRATZ Collector...


Apr 13, 2018, 08:00 ET Isaac Larian Puts in Official Bid to Save Toys"R"Us

Isaac Larian, CEO of MGA Entertainment, Inc. (MGAE), one of the world's leading privately held toy and entertainment companies and creator of family...


Feb 17, 2018, 09:30 ET MGA Entertainment Celebrates Toy of the Year Award with a Slew of New L.O.L. Surprise!™ Dolls, Debuts First L.O.L. Surprise!™ Boys

Adding fuel to the phenomenon with a Toy of the Year (TOTY) Award and the No. 1 toy of 2017 to celebrate, MGA Entertainment, Inc. (MGAE), one of the...


Jul 21, 2017, 06:00 ET Awesome Little Green Men Offers New Twist on Collectibles

Today MGA Entertainment Inc. ("MGAE"), the world's leading privately held toy company, launched Awesome Little Green Men™. The new blind box...


Mar 09, 2017, 08:16 ET L.O.L. Surprise!™ Is A Winner Down Under

L.O.L. Surprise!™, the hottest new craze in the collectible world, has received two coveted awards down under, winning both the Doll of the Year and...


Feb 24, 2017, 08:34 ET MGA Entertainment Comes Out On Top As Leader In The Doll Space Once Again

MGA Entertainment, the world's leading private toy company, has proven once again that they know the girl space better than anyone, with not one but...


Feb 13, 2017, 05:00 ET Acclaimed Girls S.T.E.A.M. Franchise And Netflix Original Series, Project Mc2™ Launches SMART GIRLS ROCK FULL S.T.E.A.M. AHEAD SWEEPSTAKES, Powered By Google And iD Tech

Together, MGA Entertainment and Netflix's Project Mc2™, Google and iD Tech have teamed up to encourage young girls to "rock their smarts" this summer ...


May 16, 2016, 10:30 ET 2nd District Court Of Appeal Denies Mattel's Petition - MGA's $1 Billion Trade Secret Theft Case Against Mattel Will Continue

Last Thursday, May 12th, the California 2nd District Court of Appeal, Honorable Justices Bigelow, Rubin and Flier presiding, unanimously rejected...


Feb 12, 2016, 08:05 ET Little Tikes To Release Line Of Sports Products To Benefit The LeBron James Family Foundation

MGA Entertainment, the world's leading private toy company and parent company of Little Tikes, has partnered with the LeBron James Family Foundation...


Dec 01, 2015, 08:05 ET New Num Noms Are Scent-Sationally Collectible

MGA Entertainment (www.mgae.com), the world's largest private toy company, today announced that its new collectible toy line Num Noms is now...


Nov 05, 2015, 05:29 ET November 8 Is National S.T.E.M./S.T.E.A.M. Day

MGA Entertainment (www.mgae.com), the world's largest private toy company and creators of S.T.E.A.M. based franchise Project Mc2, has established...


Jul 28, 2015, 08:15 ET Sleepover Party Bratz® Dolls And Playsets Debut Exclusively At Walmart

MGA Entertainment (MGAE), the world's largest privately owned toy company, relaunches its popular fashion doll franchise, Bratz®, after a few years...


Jul 23, 2015, 08:15 ET Bratz® Relaunches; Proves It's Good To Be Yourself, And It's Good To Be A Bratz

Today MGA Entertainment (MGAE) is re-launching its iconic fashion doll franchise, Bratz®. After years of hiatus, the brand is back in stores with a...


Jul 13, 2015, 08:15 ET Bratz® Is Back And Better Than Ever

MGA Entertainment (MGAE), the world's largest privately owned toy company, announced today that its blockbuster fashion doll franchise, Bratz®, is...


Jun 09, 2015, 11:05 ET MGA Entertainment Goes Where The Kids Are

MGA Entertainment (MGAE), the world's largest private toy company, is planning to make a big impact on the toy industry in 2015 with several new...


Mar 12, 2015, 09:05 ET Lanzan nueva línea de muñecas de moda inspirada en la cultura latina

Comenzando este mes, las niñas ahora tienen una selección de hermosas muñecas para escoger que celebran las singulares tradiciones culturales...


Feb 13, 2015, 09:00 ET Innovative Hair Play Is Big Trend At 2015 Toy Fair

One of the biggest trends from this year's New York Toy Fair promises to be new and different ways girls can play with dolls' hair. MGA...


Feb 13, 2015, 09:00 ET Little Tikes Unveils New Innovations For 2015 At New York Toy Fair

More than ever before, moms are looking for play solutions that keep kids entertained, while also putting imaginations in motion. Little Tikes has...


Feb 12, 2015, 09:00 ET New Fashion Doll Line Inspired By Latin Culture Launches

As of this month, girls now have beautiful doll choices that celebrate unique Hispanic cultural traditions. Vi and Va, a new line of fashion dolls...


Feb 12, 2015, 09:00 ET Lalaloopsy Fans Will Be Able To Sew The Last Stitch On Their Own Custom Doll For The 1st Time Ever

MGA Entertainment, the world's largest private toy company, has partnered with Build-A-Bear Workshop®, the interactive entertainment retailer of...


Nov 13, 2014, 06:23 ET Court Rules MGA Entertainment's $1 Billion Suit Against Mattel Will Move Forward

Today, honorable Judge Amy Hogue of the Los Angeles Superior Court denied Mattel, Inc.'s request to dismiss MGA Entertainment's (MGAE) $1 billion...