BRAX Fundraising and the NFL Join Forces on Back to Football Friday Contest

Schools that participate in BRAX Spirit Cups Fundraiser and register for Back to Football Friday Contest automatically qualify for an NFL PLAY 60 grant

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BRAX Fundraising

Aug 06, 2010, 11:08 ET

WILMINGTON, N.C., Aug. 6 /PRNewswire/ -- BRAX Fundraising, an official licensee of the National Football League, has teamed up with the NFL to present the Back to Football Friday Contest. The contest encourages elementary and middle schools across the country to celebrate their favorite NFL teams on Friday, September 10, for a chance to win one of thirty-four $10,000 NFL PLAY 60 health and wellness grants, and a visit from an NFL player. In addition, an NFL grant will be awarded to every school that registers for Back to Football Friday and participates in a BRAX Spirit Cups Fundraiser during the 2010-2011 school year.

Back to Football Friday continues the NFL's long-standing commitment to youth health and wellness, tying into its PLAY 60 campaign, encouraging kids to be active for at least 60 minutes a day.

BRAX Fundraising, an active participant in NFL PLAY 60, recognizes the budgetary challenges many schools face when trying to maintain youth fitness programs and equipment. The NFL and BRAX Fundraising are working together to provide schools an opportunity to earn an NFL PLAY 60 grant to assist schools in this challenge. If a registered Back to Football Friday school conducts a BRAX Spirit Cups Fundraiser between July 1, 2010, and April 30, 2011, the school will automatically be awarded a PLAY 60 grant of $.50 per sleeve of cups sold, in addition to the normal profit earned.

"At a time when budgets have been significantly reduced, more schools are executing fundraising campaigns to help cover the shortfalls," says Peter Hexter, Partner of BRAX Fundraising, the parent company of Spirit Cups. "By teaming up with the NFL on Back to Football Friday, not only are we celebrating America's passion for the NFL, but we're offering schools a unique opportunity to earn significant funds to support a wide-range of programs and priorities."

"This year's Back to Football Friday Contest continues the tradition the NFL has established of celebrating team spirit, while cultivating a healthier generation of kids," said Peter O'Reilly, Vice President of NFL Fan Strategy and Marketing. "The NFL and BRAX Fundraising are not only committed to helping schools keep fitness a top priority, but also providing solutions to make it a reality."

Registration for the Back to Football Friday Contest ends September 17, 2010.

About BRAX Fundraising

Launched in 2005, BRAX Fundraising has quickly been recognized as one of the fastest growing fundraising companies in America. Featuring more than 170 officially licensed products, BRAX Fundraising works with nonprofit organizations, including schools and youth sports organizations, to help them achieve their fundraising goals. BRAX is a proud sponsor of the Boomer Esiason Foundation to cure Cystic Fibrosis and the Make-A-Wish Foundation.

About NFL Play 60

Designed to help tackle childhood obesity, NFL PLAY 60 brings together the NFL's long-standing commitment to health and fitness with partner organizations. NFL PLAY 60 is also implemented locally, as part of the NFL's in-school, after-school and team-based programs. For more information, visit www.NFLRush.com.

No Purchase Necessary to Enter or Win in the Back to Football Friday Contest. Registration starts 12:00:00 p.m. ET on 7/1/10, ends at 11:59:59 p.m. ET on 9/17/10 ("Registration Period"). Entry Period starts 9:00:00 a.m. ET on 9/11/10 and ends 11:59:59 p.m. ET on 9/17/10. Open only to those who are, as of registration date: (i) legal residents of the 50 U.S. or District of Columbia; (ii) 18+ years; and (iii) either a school Administrator, Teacher, PTA leader or PTO leader representing a public, state-accredited private school or vocational school with grades between Kindergarten and 8th. Void where prohibited. Subject to Official Rules available at www.nflrush.com/backtofootball during Registration Period or by sending a SASE for receipt by 11/1/10 to: Back to Football Friday RULES, P.O. Box 17009, Bridgeport, CT, 06673-7009. Sponsor: National Football League.