Brazil and Mexico Mobile Device Management Market

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Sep 08, 2016, 07:33 ET

LONDON, Sept. 8, 2016 /PRNewswire/ --

Brazil and Mexico Mobile Device Management Market : As Mobility Continues to Grow, so do Opportunities in MDM

The Brazilian and Mexican mobile device management (MDM) market reached $45.8 million in revenue in 2015. The Latin American market is in a nascent phase compared to other regions such as North America and Europe, presenting opportunities for new entrants, investments, mergers and acquisitions (M&As), and for existing integrators to increase their offers.

Although the MDM market is nascent, it already shows some signs of commoditization, with companies fighting based on pricing, resulting in price erosion. As the market matures, companies tend to look for more complete solutions such as enterprise mobility management (EMM). EMM can be called the next generation of device management that includes not only MDM but other features such as mobile application management (MAM) and mobile content management (MCM) that can bring more revenue for participants in this market.

In this research, Frost & Sullivan analyzes key market drivers and restraints, MDM trends, and the market size for Brazil and Mexico.

Market Overview

-With the increasing penetration of smartphones and tablets in the Brazilian and Mexican markets, the market is witnessing an increasing trend in the consumerization of IT, where employees receive corporate devices, such as tablets and smartphones, to connect to their corporate network.
- Another relevant trend in mobility refers to BYOD. Many companies still do not know how to deal with this trend and some prohibit the use of personal devices to access corporate systems. Although this posture can avoid extra risks, it may affect employees' satisfaction and productivity. Companies tend to use MDM solutions when they realize that their information is valuable and must be protected. For example, employees have their customer relationship management (CRM) and enterprise resource management (ERP) solutions on their mobile devices.
- Brazil is observing a difficult macroeconomic climate, driving companies to look for improvements in productivity. Mobility has been one of the keys for enhanced productivity. BYOD and consumerization policies can help companies and employees achieve this goal, as it is possible to gain more agility in decisions and to execute back-office tasks, such as emails and system approvals, on the run.
- Brazilian labor laws are highly restrictive; the adoption of MDM solutions ensure that employees do not receive emails after working hours so that companies do not have to pay for the additional working hours.
- Before using an MDM solution, the IT department and the legal department must come to a clear understanding of what can/cannot be accessed to avoid any future legal problems.
Mexico is working to stimulate the adoption of telecommunications and information technology services, which is an opportunity for IT companies in this market. The government approved a law related to telecom regulation reforms that will bring more investments, better infrastructure, and new companies to the market which will have a direct impact on connectivity.
- Telecommunication companies play a major role in this market as they sell corporate MDM solutions along with the smartphones that are sold or rented to enterprises. Telecom companies offer IT and value-added services (VAS) to increase revenues, partially compensating for the deceleration in voice services revenue.
- Mobile broadband is expected to lead telecommunication companies' revenue growth as expanding 3G coverage, the launch of LTE networks, and the continuous growth of smartphone sales are expected to raise
the average revenue per line (ARPL) for data services as users adopt higher value services. The investments in mobile broadband drive growth of mobile device management services, as Internet is crucial for this market.
- The Brazilian market had 8.3% of its mobile lines in services (LIS) dedicated to the business-to-business (B2B) market in 2015, or approximately 23.6 million LIS, which is expected to reach 14% in 2020, or approximately 40.7 million LIS, presenting a CAGR of 11.0%.
- Telecom expense management (TEM) is going to be an important part of mobility in the upcoming years.
Enterprises clearly need to be able to manage all aspects of their company-paid and employee-paid devices and ensure that they are not paying more for mobility services.

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