Brazil Beer Market Insights 2013

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Brazil Beer Market Insights 2013
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Product Synopsis
A detailed market research report on the Brazil beer industry. Researched and published by Canadean.

Introduction and Landscape
Why was the report written?
This report comprises high level market research data on the Brazil beer industry, published by Canadean. The report covers the total market (on- and off-premise) and includes valuable insight and analysis on beer market trends, brands, brewers, packaging, distribution channels, market valuation and pricing.

What is the current market landscape and what is changing?
The southern regions of Brazil are the largest contributors towards market value growth and are an ideal target for new launches of specialty beers.

What are the key drivers behind recent market changes?
Local markets in north-eastern regions are growing because wealth inequalities have decreased appreciably over the last ten years. This has led to a rise in purchasing power and is crucial to the mainstream beer market.

What makes this report unique and essential to read?
The Brazil Beer Market Insight report is designed for clients needing a quality in-depth understanding of the dynamics and structure of the Beer market. The report provides a much more granular and detailed data set than our competitors. All data has been researched, brand upwards, by an experienced 'on-the-ground' industry analyst who conducts face-to-face interviews with key producers, leading companies in allied industries, distributors and retailers.

Key Features and Benefits
This report provides readers with an excellent way of gaining a thorough understanding of the dynamics and structure of the Brazil Beer industry. Data includes volumes from 2008 to 2012, plus forecasts for 2013, enabling historical and current trend analysis.

This report provides readers with in-depth market segmentation: mainstream, premium, super premium, discount, alcoholic strength, local segmentation, and beer type.

This report provides data and analysis of the performance of both domestic and imported brands and reports on new product activity in 2012.

This report provides an analysis of the industry structure, reports on company volumes and contains brewer profiles for major brewers.

This report provides distribution channel data (on- vs off-premise) and discusses the latest trends in the key sub-channels. Packaging data includes consumption volumes by pack material, type, size, refillable vs non-refillable, and multi-serve vs single serve. Market valuation data and pricing data, including beer consumption by price segment/distribution channel and selected consumer beer prices, are also included.

Key Market Issues
More and more consumers are now opting for premium lagers and specialty beers, which is particularly important for south-eastern regions with a strong European heritage.

Beer imports declined in 2012 after a sudden rise in 2011. Brazil's largest beer importer, the Netherlands, saw its volumes shrink by almost 16%, probably due to Heineken producing more of its product locally.

Exports towards major trade partners expanded, particularly Paraguay, Peru and Colombia.

Lagers hold 97% of the Brazilian beer market, with the north-eastern region seen as the most promising area for growth.

Key Highlights
The Heineken brand has continued to expand in 2012, benefitting from the growth of the Brazilian middle classes and the gradual shift towards premium lagers.

Although market leader AB-InBev still recorded a 3% rise in volumes during 2012, it was outperformed by challengers Brasil Kirin and Grupo Petropolis.

Refillable glass remained the dominant pack type in 2012, with 60cl the most popular size.

Final retail prices had no choice but to rise again in 2012 because of rampant inflation, tax increases and expanding costs in transportation and wages.

Table of Contents

Canadean Brazil Beer Market Insights Report 2013
Executive Summary
Section 1
Market Context
Market Environment
The Consumer Palate
All Commercial Beverages
Legislation and Taxation
Market Parameter Tables
Population Size and Growth 1984-2015F
Economic Indicators 2004-2014F
Legislation and Taxation Tables
Table 1.5.1 Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Section 2
Market Background Briefing
Beer Definitions by Type - Local Segmentation
Beer Definitions by Type - Standard Price Segmentation
Beer Definitions by Type - Alcoholic Strength
Beer Definitions by Type - Beer Type
Beer Definitions by Type - Local, National and International
Section 3
Market Update
Beer Key Facts
Market Size
Growth
Market Value
Segmentation 2012
Distribution 2012
Packaging 2012
Market Commentary
Current and Emerging Trends
Outlook
Imports and Exports
Segmentation
Top 10 Beer Brands - Volume, 2010-2012
Top 10 International Premium and Superpremium Beer Brands - Volume, 2010-2012
Licensed Brand Owners and Licensees
Brand Analysis
Private Label/Private Label Producers
New Products Activity
Chart - Leading Brewers/Importers, 2012
Market Structure
Brewers
Chart - Consumption by Pack Material/Type, 2012
Packaging Trends
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012
Market Valuation and Pricing
Beer Market Valuation (Local Currency), 2011-2013F
Distribution Trends
Distribution and Pricing Tables
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2008-2012
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2008-2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013
Beer Data Tables
Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
Commercial Beverage Consumption - per Capita - Growth, 2002-2012
Commercial Beverage Consumption - Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption - Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade By Country (Imports), 2009-2013F
Beer Foreign Trade By Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F
Beer Distribution: On vs Off Premise, 2009-2013F
Section 4 Brewer Profiles
Brewer Profiles
AMBEV
Ambev Brand Volumes, 2008-2012
CERVEJARIA PETRÓPOLIS
Cervejaria Petropolis Brand Volumes, 2008-2012
FEMSA
Femsa Brand Volumes, 2008-2012
SCHINCARIOL
Schincariol Brand Volumes, 2008-2012
Smaller Brewers
CERVEJARIA COLORADO
CERVEJA DUFF
CERVEJARIA PARAENSE
CERVEJARIA PREMIUM
COMPANHIA NACIONAL DE CERVEJAS NOBRES
INAB



List of Tables

Population Size and Growth 1984-2015F
Economic Indicators 2004-2014F
Table 1.5.1 Taxation Base
Table 1.5.3 - Legal Controls on Beer
Table 1.5.4 - Tax Burden on Beer @ 5% Abv, 2012
Table 3.4.1 - Outlet Universe For Beer - Number/% Share, 2008-2012
Table 3.5.1 - Leading Retail Groups For Beer - Number/% Share, 2008-2012
Table 3.8 - Leading Importers and Distributors, 2012
Table 3.9 - Trade Margin Build-Up Model
Table 3.10.1 - Selected Consumer Beer Prices: Off-Premise, 2011-2013
Table 3.10.2 - Selected Consumer Beer Prices: On-Premise, 2011-2013
Commercial Beverage Consumption - per Capita - Litres, 2002-2013F
Commercial Beverage Consumption - per Capita - % Share, 2002-2013F
Commercial Beverage Consumption - per Capita - Growth, 2002-2012
Commercial Beverage Consumption - Million Litres, 2002-2013F
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2002-2013F
Beer Production/Trade/Consumption, 2002-2013F
Beer Production/Trade/Consumption - Growth, 2002-2013F
Consumption of FABs and Cider, 2000-2013F
Beer Foreign Trade By Country (Imports), 2009-2013F
Beer Foreign Trade By Country (Exports), 2009-2013F
Beer Market Valuation (Local Currency), 2011-2013F
Beer Consumption by Local Definition, 2009-2013F
Beer Consumption by Standard Price Segmentation, 2009-2013F
Beer Consumption by Alcoholic Strength, 2009-2013F
Beer Consumption by Type, 2009-2013F
Beer Consumption by Geographic Scope, 2009-2013F
Beer All Trademarks, 2008-2012
Beer Brands by Local Definition, 2008-2012
Beer Brands by Standard Price Segment, 2008-2012
Beer Brands by Alcoholic Strength, 2008-2012
Beer Brands by Type, 2008-2012
Beer Imported Brands by Origin, 2008-2012
Beer Licensed Brands, 2008-2012
Beer Trademark Owners, 2008-2012
Beer Local Operators, 2008-2012
Beer Leading Brewers/Importers, 2008-2012
Beer Consumption by Pack Mix: Refillability/Type/Pack/Size, 2009-2013F
Beer Distribution: On vs Off Premise, 2009-2013F

List of Figures

Chart - Leading Brewers/Importers, 2012
Chart - Consumption by Pack Material/Type, 2012
Chart - Distribution by Channel, 2012
Chart - Consumption by Price Segment, 2012

Companies Mentioned

AMBEV , CERVEJARIA PETRÓPOLIS , FEMSA , SCHINCARIOL

To order this report:
Beer Industry: Brazil Beer Market Insights 2013

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