Breakfast foods will further proliferate to new dayparts and mealparts

Technomic Inc. 2015 Breakfast Consumer Trend Report serves as a guide to understanding the breakfast daypart.

Jan 11, 2016, 11:00 ET from Technomic Inc.

CHICAGO, Jan. 11, 2016 /PRNewswire/ -- Despite the fact that breakfast continues to be the most skipped meal of the day, breakfast has been a bright spot in the industry in recent years. Consumers' increasingly fast-paced lifestyles, growing interest in morning fare at nontraditional times and extended all-day breakfast programs are fueling the trend. Lunch and dinner sales may continue to feel the effects. Among consumers who now purchase breakfast away from home more often than they did a year ago, the majority (60%) report cutting back on other daypart purchases as a result.

"Affordable, lighter options and convenient solutions can broaden appeal among consumers who skip breakfast," explains Kelly Weikel, director of consumer insights at Technomic. "And before offering all-day breakfast, operators must carefully consider the implications. While it can drive traffic and incremental sales between traditional dayparts, it also creates significant operational challenges and can cannibalize sales of higher-priced lunch and dinner items."

Using actionable data from more than 1,500 consumers, as well as Technomic's exclusive Digital Resource Library, Knowledge Center and MenuMonitor databases, the 2015 Breakfast Consumer Trend Report serves as a guide for foodservice operators and suppliers to understand consumer attitudes in the breakfast market. Complete with expert insights and identification of key areas of opportunity to capitalize on consumer trends, the 2015 Breakfast Consumer Trend Report delivers insights to:

Boost breakfast consumption- Marketing breakfast items as ideal for snacks, particularly by targeting younger consumers who are especially likely to order breakfast for between-meal occasions, may drive incremental fare between breakfast and dinner.
Identify top players- QSR operators will continue to add more healthful, responsibly sourced fare catering to the health conscious consumer, while C-stores will continue to expand and improve upon their menus, and new, larger-format.
Generate menu innovation- Vegetables in particular show room for growth on breakfast menus, as do other healthful options including seasonal fruit, grains and cereals.

The 2015 Breakfast Consumer Trend Report is one of many topics in Technomic's Consumer Trend Report series offering the most current analysis, insight and opportunities to help grow your business. Our best-in-class intelligence combines 50 years of foodservice expertise with critical findings from more than 7,000 menus per year and nearly 30,000 annual consumer interviews.

Technomic publishes a complete library of Consumer Trend Reports. To learn more, please visit or contact one of the individuals listed below. For Technomic updates, please follow us on Twitter, LinkedIn or our blog

Press Inquiries and Report Details: Kelly Weikel, (312) 506-3830, or 
Purchasing Details: Patrick Noone, (312) 506-3852, or

About Technomic

Only Technomic, A Winsight Company, delivers a 360-degree view of the food industry. We impact growth and profitability for our clients by providing consumer-grounded vision and channel-relevant strategic insights. Our services range from major research studies and management consulting solutions to online databases and simple fact-finding assignments. Our clients include food manufacturers and distributors, restaurants and retailers, or other foodservice organizations, and various institutions aligned with the food industry. Visit us at

About Winsight, LLC

Winsight, LLC is a business-to-business media and information services company specializing in the convenience-retailing, restaurant and noncommercial foodservice industries. Winsight has an extensive media portfolio including four publications, CSP, Restaurant Business, FoodService Director and Convenience Store Products, a suite of digital products including websites, e-newsletters (Restaurant Business Daily and CSP Daily News) and webinars, plus video products, mobile and tablet apps, custom marketing solutions and the convenience-retailer intelligence tool, CSPedia. The Winsight Events group produces six exclusive, large-scale executive-level conferences—Restaurant Leadership Conference, FARE Conference, Outlook Leadership, Convenience Retailing University, FSTEC and MenuDirections—in addition to more than 12 major EduNetworking conferences and advisory meetings. Winsight recently acquired Technomic, Inc., a food industry provider of primary and secondary market information and advisory services. Winsight is a recognized leader in the markets it serves.

For more information on Winsight and its brands, go to

Cassie Vedros, Technomic, 312-506-4076

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SOURCE Technomic Inc.