'Breaking Bad' Actor RJ Mitte Shares His Own 'Bad Breaks' To Educate Millennials About Insurance

Partnership with NAIC helps 20- and 30-somethings consider insurance implications

Aug 18, 2015, 07:00 ET from The National Association of Insurance Commissioners (NAIC)

KANSAS CITY, Mo., Aug. 18, 2015 /PRNewswire/ -- The National Association of Insurance Commissioners (NAIC) today announced a new partnership with actor RJ Mitte — star of the hit television series "Breaking Bad" — as part of its Insure U consumer education campaign. A series of videos will highlight Mitte's own "Bad Breaks" that taught him firsthand the importance of insurance education. Together, the NAIC and Mitte encourage millennials to get informed about insurance options.

"Cerebral palsy forced me to deal with health insurance from a young age. As if that wasn't enough, I've been in multiple car accidents, and my home was broken into and nearly everything I owned was stolen or damaged," Mitte said. "Fortunately, I had the information to make the right insurance decision before I needed it. But many people my age can't say that. That is why I'm partnering with NAIC — to encourage young people like me to get smart about insurance before something bad happens."

Mitte's grandfather owned an insurance company, so he was taught early on about the importance of planning ahead for life's unexpected mishaps. But he feels that a few obstacles make it tough to get fellow young adults to take the time to really understand insurance:

  • Perceived invincibility: Twenty-somethings often assume they have all the time in the world and "bad breaks" won't happen until they are older.
  • Undervalue possessions: Many millennials assume they don't own anything worth insuring. Unfortunately, they are often surprised by how quickly the costs of a few personal possessions such as a TV, iPad and guitar can add up if you have to replace them.
  • Procrastination: Young adults have every intention of looking into insurance, but often don't get around to it until it's too late.

Mitte's video series is a lighthearted way to bring to life some of his own "Bad Breaks" which many millennials are likely to face. Additionally, Mitte encourages young people to check out a few Insure U resources he found especially helpful:

  • #InsureThis: Easy-to-grasp insurance tips that young adults can study and share in social media.
  • WreckCheck App: Mobile app that outlines the steps to take following an auto accident to determine what information to share, with whom and what details are important when filing a claim.
  • I Do Adventures: A collection of fact sheets, infographics and lighthearted interactive games to help newlyweds successfully navigate the insurance risks and pitfalls on the road to "happily ever after."

For more tips and tools to help consumers navigate insurance issues for every life stage, visit www.InsureUOnline.org. Consumers interested in insurance information specific to where they live can contact their state insurance commissioner.


The National Association of Insurance Commissioners (NAIC) is the U.S. standard-setting and regulatory support organization created and governed by the chief insurance regulators from the 50 states, the District of Columbia and five U.S. territories. Through the NAIC, state insurance regulators establish standards and best practices, conduct peer review and coordinate their regulatory oversight. NAIC staff supports these efforts and represents the collective views of state regulators domestically and internationally. NAIC members, together with the central resources of the NAIC, form the national system of state-based insurance regulation in the U.S. For more information, visit www.naic.org.

Insure U, NAIC's award-winning online education resource, helps consumers evaluate their insurance options. The campaign website, www.InsureUOnline.org, offers unbiased insurance information for every life stage including getting your first apartment, tying the knot, caring for an aging parent and everything in between.


Best known as Walter "Flynn" White Jr. for five seasons of AMC's Emmy and Golden Globe Award-winning "Breaking Bad," RJ Mitte has recently reemerged on the big screen to play in his first non-handicapped leading role in "Dixieland." Recently presented at the 2015 Tribeca Film Festival, the film is set for nationwide release in late 2015. Following his "Breaking Bad" success, RJ was thrust into the global spotlight as the celebrity face and model of GAP International's 2014 "Lived in Spring" campaign.

At the young age of three, Louisiana native Mitte was diagnosed with cerebral palsy, though that has never deterred his drive to succeed in television and film. After moving to Los Angeles, Mitte landed roles in various shows such as Showtime's "Weeds," NBC's "Vegas" and CW's "Everybody Hates Chris" until being cast in his life-changing role on "Breaking Bad." Throughout the years, Mitte has been an inspiration to his peers around the world by championing over his cerebral palsy in hopes of removing the stigma associated with disabilities.

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SOURCE The National Association of Insurance Commissioners (NAIC)