Breaking Boundaries: Coupa Trendsetter Award Winners Set A New Pace for Business Growth

Celebrating the visionary leaders and teams reimagining performance and shaping the future of business through digital transformation in a disruptive era

FOSTER CITY, Calif., May 12, 2025 /PRNewswire/ -- Every year, the Coupa Community celebrates businesses, teams, and leaders embracing digital transformation to supercharge their operations, achieve significant efficiency gains, and revolutionize margin growth in a disruptive era. We proudly recognize these innovators as Trendsetters.

The Coupa Trendsetter Awards, formerly the Spendsetter Awards, celebrates and honors visionary leaders and teams who are mastering cost discipline without sacrificing growth, reinforcing supply chains for resilience, and scaling AI for business impact. Despite global volatility, this year's winners have achieved unprecedented growth, productivity, and efficiency, while insulating their operations from risk.

One standout team in particular, UPS, excelled across all categories, earning them the prestigious title as Coupa's 2025 Trendsetter of the Year. Against a complex global trade landscape, UPS has demonstrated visionary leadership in transforming total spend management through innovation and achieving remarkable growth even in a complex environment.

"Coupa has thousands of customers across the globe who are achieving tremendous success leveraging technology to drive growth and profitably," said John Frank, Chief Customer Officer. "This year, we're proud to recognize a number of them as regional Trendsetter of the Year winners."

2025 Regional Trendsetter Winners:

• North America Trendsetter Award Winner is Uber for driving remarkable efficiency gains by centralizing source-to-pay, leveraging AI for optimization, and achieving over 99% pre-approved spend with $5B+ spend transparency across 300+ entities.
• Europe and Middle East Trendsetter Award Winner is Qatar National Bank (QNB) for centralizing procurement, achieving QAR 28.2M in cost savings, cutting RFP cycle time nearly in half, and resolving compliance issues through automation and enhanced oversight.
• Asia-Pacific Trendsetter Award Winner is Westpac for streamlining procurement through automation and analytics – achieving AUD $1.3B in PO value under management and $10M in financial benefits – and driving improved compliance, faster cycle times, and greater ESG impact.
• Latin America Trendsetter Award Winner is Herdez for dramatically improving efficiency by cutting PO and invoice approval cycle times, leveraging analytics for smarter decision-making, and running over 14,000 sourcing events annually.

"Coupa has helped to significantly improve our spend management. We now have much greater visibility, streamline operations, and have optimized our financial close process – bringing transparency to our external spend," said Mark Arrigotti, Sr. Director Finance at Uber.

2025 Category Winners:

• Purpose and Impact Award: Mastercard is recognized for advancing sustainability by enabling net zero supply chain tracking, improving ESG data collection, and linking employee incentives to environmental goals through centralized, responsible procurement.
• Smarter Spending Award: Tessera is recognized for streamlining procurement, accelerating supplier onboarding, and expense optimization.  
• Financial Transformation Award: American Airlines is recognized for digitizing and centralizing contracts, increasing contract visibility by 92%, and ensuring 100% compliance through rigorous quarterly reviews and ongoing governance.
• Supply Chain Award: AstraZeneca is recognized for transforming fragmented planning into a strategic, data-driven approach that reduced OpEx by 10–15%, aligning CAPEX with financial goals, and strengthening long-term supply stability and investment decisions.

"Over the past year, the Coupa community has demonstrated remarkable resilience amid mounting pressure on margins, dynamic supplier relationships, and ongoing supply chain disruptions. Despite these challenges, our customers are mastering cost and supply chain discipline to save billions of dollars every quarter," said Frank. "This year's Trendsetters embody the best of the Coupa community. We are immensely proud to honor these teams and the new paths they are charting, and are ready to celebrate them at Inspire Las Vegas and our Inspire World Tour."

Don't miss hearing from our 2025 Trendsetter winners and 100+ other Coupa customers on how they're multiplying margins at Inspire 2025 in Las Vegas May 12-15. Register now!  

To hear more stories from Coupa customers, visit coupa.com/customers.

Learn more about how Coupa's platform can help transform your business. 

About Coupa
Coupa is the leader in AI-native total spend management. Using its trusted, community-generated, $8 trillion dataset, Coupa brings autonomous AI agents, a network of 10M+ buyers and suppliers, and leading apps together on one unified platform to seamlessly automate the buying process and connect to customers in a whole new way. With Coupa, you'll make margins multiply™. Learn more at coupa.com and follow us on LinkedIn and X (Twitter).

SOURCE Coupa Software