Breaking News Drives 500 Percent Increase in Mobile Video Delivery on MobiTV, Inc. Platform

5x viewing increase driven by major world news events

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Mar 30, 2011, 10:22 ET

EMERYVILLE, Calif., March 30, 2011 /PRNewswire/ -- Desire to stay informed on major world events has people turning to live television on their mobile devices for the latest breaking news updates.

WHAT:	On March 11, live mobile news channels powered by MobiTV, Inc.'s technology platform experienced a 500 percent increase in average hourly minutes viewed, when measured against a typical weekly average. Peak viewing time varied slightly, with most viewers tuning in from 8 – 9 a.m. PST/11 a.m. – 12 p.m. EST. This includes live news from ABC News NOW, CNBC, FOX News and MSNBC, via MobiTV-powered applications on smartphones and tablets across major wireless carriers.

WHY:	The viewing spike is due to viewer interest in current developments surrounding the earthquake and resulting tsunami in Japan, along with events across the Middle East and national news in the United States.

QUOTE:	"Keeping people connected to major world events is one of the most powerful functions of mobile television," said Charlie Nooney, CEO, MobiTV, Inc. "People aren't always in their living room in front of the TV, or in front of a computer screen, and extending live news outside of the home to the mobile platform allows people, no matter where they are, to stay current on major breaking news worldwide."

ABOUT:	MobiTV, Inc. has invested 10 years developing its award-winning technology platform, capable of delivering media to any screen with unmatched reliability and scalability. The MobiTV Accelerated Media Platform (MobiTV AMP) delivers more content to more subscribers on more networks than anyone else in the industry. MobiTV AMP is designed to help carriers monetize their network, allow content partners to extend their reach to millions of mobile viewers and offer OEMs a canvas to market new innovations and device features.

	Founded in 1999, MobiTV, Inc. is a privately-held company with headquarters in Emeryville, Calif. For more information about MobiTV, Inc.'s convergence-capable platform and some of its patented components, please visit www.mobitv.com/platform-technology.