LONDON, September 17, 2010 /PRNewswire/ -- The micro blogging site will introduce its revamped site and what this means for marketers at next week's ad:tech London. Plus, digital heavy weights and big-name brands such as Google, Louis Vuitton and the Daily Mail and General Trust reveal their digital business models and surprising future innovations.
ad:tech London, the digital marketing conference and exhibition, will be host to Twitter next week, as it presents its first major overhaul in four years and explains what opportunities business can glean from these changes.
Twitter product manager, Shiva Rajaraman, will present to ad:tech conference delegates on how UK marketers can use this new multi-media version of the popular blogging tool to full advantage, while giving crucial insights into the company's planned advertising propositions.
As well as social media heavyweights, one of Europe's largest and oldest publishing groups, the Daily Mail and General Trust (DMGT), will speak exclusively to the ad:tech audience unveil its future digital business strategy. DMGT chief executive, Martin Morgan, will be presenting the group's digital strategy.
The presentation will delve into how to create loyal and engaged audiences with relevant and quality content and tackle the issues that arise as technology evolves more rapidly than the industry can respond. Which business models will be sustainable? Will the iPad be a game changer for monetising digital content?
The below line-up of speakers will give their perspectives on the current landscape and highlight the challenges and opportunities for advertisers and publishers in the future.
* Mail Online MD, James Bromley * Guardian News & Media director of consumer media, Adam Freeman * Mirror Group Newspapers head of digital, Paul Hood * Kevin Anderson, freelance journalist and digital strategist
Luxury brand Louis Vuitton will also be introducing a new kind of online magazine at the show. Digital EVP, Kamel Ouadi, will be discussing how its magazine, Nowness, is taking a surprisingly unusual direction to the rest of the publishing herd and why this exciting, new digital venture is giving its business new ways of creating, sharing and consuming information.
Not to be left out, search giant Google will be revealing why display advertising is soon to change dramatically. Online ads won't be dull and ignored, they will deliver ever-increasing revenues for online publishers and will offer a new, exciting and workable advertising model for digital marketers.
- Request a press pass ([email protected]) - For more information visit http://www.ad-techlondon.co.uk #NewTwitter (http://twitter.com/newtwitter)
Notes to Editors:
ad:tech London 2010 is taking place at Olympia National, London, 21-22 September 2010.
ad:tech London, part of the Daily Mail Group and in its sixth year, is firmly established as the premier UK Exhibition and Conference exclusively dedicated to the online advertising and marketing industry.
ad:tech provides a meeting point for 8,000 marketers and advertisers. It comprises of a paid-for conference, free exhibition and free educational seminars.
ad:tech aims to address the dynamic digital marketplace and the issues facing advertising and marketing functions as they look to stand out from the crowd and discover the next generation of opportunities.
This year, brands, agencies, publishers and solution providers include: Google, Twitter, Facebook, YouTube, Coca Cola, Louis Vuitton, Dell, BT, Moshi Monsters, WPP, Microsoft, AKQA, Lush, BBC, 20th Century Fox, King of Shaves, Publicis Group, Daily Mail and General Trust, Mirror, [email protected] and MindShare.
The show originates from the USA, where for 15 years it has been showcasing. Underpinned by the support of industry leaders, key associations, governmental organisations and academic experts, ad:tech London's reach extends to every marketing decision maker throughout Europe.
ad:tech conferences currently take place in New York, San Francisco, London, Sydney, Shanghai, Singapore, Tokyo and Beijing. ad:tech will continue to expand globally in order to provide online marketing communities with great opportunities to network, share best practices and ideas everywhere in the world.
About dmg :: events
dmg :: events is a wholly-owned subsidiary of the Daily Mail and General Trust plc (DMGT, http://www.dmgt.co.uk), one of the largest media companies in the UK. dmg :: events was founded in 1989 and in 20 years has managed exhibitions, conferences and online platforms for many industries in 25 countries. dmg :: events produces more than 300 market-leading trade exhibitions, consumer shows and fairs each year and publishes 45 related magazines, newspapers, directories and market reports. dmg :: events employs more than 700 people and maintains a worldwide presence through more than 30 offices in the United States, Canada, the United Kingdom, France, the United Arab Emirates, India, China and Australia. For more information on dmg events please visit http://www.dmgevents.com.
Press passes: Laura Paterson, ad:tech, t +44(0)20-3180-6591 PR [email protected] Further information: Catherine Thurtle , ad:tech, t. +44(0)20-3180-6594 Editor [email protected] General information: Christophe Asselin, ad:tech, t. +44(0)20-3180-6678 Event director [email protected]
SOURCE ad:tech, part of the Daily Mail Group