Throughout November, "See T1D", creative will appear on billboards and digital displays across 22 major cities including New York, Washington D.C, Boston and San Francisco. A marquee element of the campaign will be a digital billboard takeover in Times Square, on Friday, November 14, World Diabetes Day, featuring two Breakthrough T1D celebrity ambassadors who live with T1D, Broadway actor Ryan McCartan and TV and film star Brec Bassinger.
"National Diabetes Awareness Month is an opportunity to put type 1 diabetes centerstage to spark conversation and build understanding," said Pam Morrisroe, chief marketing officer at Breakthrough T1D. "With 'See T1D', we're elevating the lived experiences of the type 1 diabetes community through their own stories and with the support of celebrity T1D role models who are helping us reach even more people. Together, we want the public to see the urgency of our mission and join us in driving progress toward cures."
Designed by OWND Ideas Factory with photography from Rob Gregory, "See T1D" connects the passersby to Breakthrough T1D's mission, advancing cures for T1D while improving the lives of those who live with the condition. OUTFRONT Media Inc., one of the largest and most trusted out-of-home media companies in North America generously donated a portion of the campaign's billboard space.
"OUTFRONT's role is to connect powerful messages to real people in the real world," said Nick Brien, CEO of OUTFRONT Media. "Living with type 1 diabetes can be an invisible challenge, and this campaign brings that reality into the open, reminding us all of the strength and determination it takes to manage this condition every day. We're proud to partner with Breakthrough T1D to make these powerful stories visible and connect audiences to the real lives behind them."
Law student Eva Rubin of Chicago, who has lived with T1D since age 13, is featured in the campaign.
"Most people can't tell that I have type 1 diabetes just by looking at me, but it's something I live with every single day," said Eva Rubin. "That's why the 'See T1D' campaign is so important. It helps people understand that even though it is not always visible, T1D is real, and people from all backgrounds, working in all professions have to manage it all the time."
As the nation recognizes National Diabetes Awareness Month, Breakthrough T1D's "See T1D" campaign serves as a reminder of the importance of T1D visibility and advocacy. By making T1D part of the broader public conversation, the campaign honors the resilience of the T1D community and calls on everyone to take part in building a future free from the burdens of living with this disease.
About Breakthrough T1D
As the leading global type 1 diabetes research and advocacy organization, Breakthrough T1D helps make everyday life with type 1 diabetes better while driving toward cures. We do this by investing in the most promising research, advocating for progress by working with government to address issues that impact the T1D community, and helping educate and empower individuals facing this condition. To learn more about our work, please visit
About Type 1 Diabetes (T1D)
T1D is an autoimmune condition that causes the pancreas to make very little insulin or none at all. This leads to dependence on insulin therapy and the risk of short and long term complications, which can include highs and lows in blood sugar; damage to the kidneys, eyes, nerves, and heart; and even death. Globally, it impacts over 9 million people. Many believe T1D is only diagnosed in childhood and adolescence, but diagnosis in adulthood is common and accounts for nearly 50% of all T1D diagnoses. The onset of T1D has nothing to do with diet or lifestyle. While its causes are not yet entirely understood, scientists believe that both genetic factors and environmental triggers are involved. There is currently no cure for T1D.
Media Contact:
Chelsea-Lyn Rudder
646-946-0513
[email protected]
SOURCE Breakthrough T1D, Formerly JDRF
Share this article