ALISO VIEJO, Calif., Jan. 11 /PRNewswire/ -- Milkalicious was founded in 2008 with the ambitious goal of providing community-based, long-term support for breastfeeding mothers. Milkalicious is targeting the modern mom by offering Lactation Consultations via SKYPE video chat. "Lack of support is the main reason a new mother quits breastfeeding," states Jennifer Ritchie, a Board Certified Lactation Consultant and owner of Milkalicious. "Every new mom has a ton of questions, especially about feeding, and we are here to answer those questions. All a new mom needs is a computer and webcam, and for $45, they can meet with a lactation consultant for up to an hour."
Milkalicious encourages first-time breastfeeding mothers to seek help from a professional lactation consultant within the first few days after giving birth. Jennifer also emphasizes the importance of seeking help before there is a problem. "It's much easier to have someone show you early on, before latch-on problems turn into sore nipples or lead to formula supplementation."
Making breastfeeding support readily available to mothers by offering professional help over the Internet is cutting-edge and will work in increasing breastfeeding rates globally, and ultimately save lives. In 2009 the World Health Organization reported that if global breastfeeding rates stood at 90%, it would save 1.3 million under-age-5 deaths per year. Milkalicious online Lactation Consultations create a network of support that will aid in growing the number of moms who breastfeed.
The goal of the Milkalicious brand is to support, educate and empower breastfeeding mothers by prevention, confidence and style. The new modern woman is knowledgeable, independent and strong, but giving birth can make that same woman vulnerable, insecure and anxious. Milkalicious gives a new mother a venue to be heard, and gives the newborn baby the best chance at a long and healthy life. The business takes a hip approach to the most natural and organic method of caring and feeding babies. In a fun and personal boutique experience, Milkalicious offers education, products and social events that empower the modern mom. The vision is to bring breastfeeding into the same level of awareness as organics and natural health, and that Milkalicious is the Brand for Breastfeeding.
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