CHICAGO, April 6, 2016 /PRNewswire/ -- Valspar, the nation's most widely distributed paint brand, has completed a multi-year reformulation initiative that's yielded a comprehensive line of high-performing, zero-VOC products. Noticeably absent from the lineup are Volatile Organic Compounds (VOCs), chemicals that can impact indoor air quality. Each product has earned GREENGUARD Gold Certification, validating that they meet very rigorous indoor clean air standards, while maintaining the highest standards for durability, performance and color consistency. Available exclusively at Lowe's, the assortment represents the industry's only full lineup of zero-VOC interior paints across all price points to be sold at any home improvement retailer in the country, offering consumers a product that's right for their walls, their wallets and their families.
Valspar currently offers four zero-VOC interior paints at Lowe's: Reserve, Signature, Ultra 2000 and Ultra 4000. Valspar Reserve has been VOC free since launching more than two years ago; the Valspar Ultra series was re-launched last year as zero-VOC; and Valspar Signature is the most recent beneficiary of a new formulation, which also delivers better performance and durability than the previous formula. Regardless of the customer's color choice, from the palest to the deepest hue, all tints used to color the zero-VOC base paints are free of VOCs themselves.
"It's a new era for interior paint, as Valspar brings a smarter, sustainable formulation to market without sacrificing the unparalleled premium performance and color confidence our customers demand," said Heidi Petz, vice president marketing, Valspar. "Typically, paint performance is defined by durability and color accuracy, and these zero-VOC paints exceedingly measure up to these essential qualities. What's more, the range of options we offer covers the needs for residential as well as commercial properties, including offices, schools and healthcare facilities."
"Valspar's zero-VOC lineup delivers an exciting new innovation in paint: one that helps us all breathe a little easier without compromising Valspar's long-standing reputation for great performance," said Robin Bornkamp, Lowe's merchandising vice president for paint. "Responsible product choices benefit our communities and the environment, and we are thrilled to add Valspar paint to Lowe's roster of greener product choices consumers can make when tackling their next home improvement project."
In a competitive category, Reserve has been a consistent standout since its introduction. For the second consecutive year, in testing by a leading consumer magazine, Reserve ranks No. 1 in performance among zero-VOC paints. It is an all-in-one paint and primer, a single-coat application that's a time-saver for today's busy lifestyles, plus exceptionally stain and scrub resistant, which adds to its value for even the most active households. It is available in flat, eggshell, satin and semi-gloss sheens. Suggested retail starts at $42 per gallon.
This newly improved high-hiding paint and primer and assures smooth coverage and finish. It is fade resistant and distinguished by Valspar's Scuff Shield Technology, which protects against scuffs and stains. Valspar Signature is available in flat, eggshell, satin and semi-gloss sheens. Suggested retail starts at $31.98 per gallon.
Valspar Ultra® 2000
A professional grade go-to workhorse, Valspar Ultra 2000 offers a high-performance latex coating with excellent touch-up, best-in-class durability, and superior hide and coverage. It is an ideal choice for residential repaint and renovation, as well as for new construction. Whether sprayed, brushed or rolled, the paint's excellent flow and leveling properties provide a smooth, uniform finish that's also durable. Ultra 2000 is available in flat, eggshell, and semi-gloss, starting at $18.97 per gallon.
Valspar Ultra® 4000
Recommended for commercial maintenance and new construction segments, it provides excellent hide and coverage, durability and touch up. It applies easily when sprayed, brushed or rolled. Ultra 4000 is offered in flat, eggshell and semi-gloss, starting at $15.97 per gallon.
For more information visit: http://www.valsparpaint.com/en/index.html.
About The Valspar Corporation
Valspar: If it matters, we're on it. ®Valspar is a global leader in the coatings industry providing customers with innovative, high-quality products and value-added services. Our 11,000 employees worldwide deliver advanced coatings solutions with best-in-class appearance, performance, protection and sustainability to customers in more than 100 countries. Valspar offers a broad range of superior coatings products for the consumer market, and highly-engineered solutions for the construction, industrial, packaging and transportation markets. Founded in 1806, Valspar is headquartered in Minneapolis. Valspar's reported net sales in fiscal 2015 were $4.4 billion and its shares are traded on the New York Stock Exchange (symbol: VAL). For more information, visit www.valspar.com and follow @valspar on Twitter.
Lowe's Companies, Inc. (NYSE: LOW) is a FORTUNE® 50 home improvement company serving more than 16 million customers a week in the United States, Canada and Mexico through its stores and online at Lowes.com, Lowes.ca and Lowes.com.mx. With fiscal year 2015 sales of $59.1 billion, Lowe's has more than 1,855 home improvement and hardware stores and 270,000 employees. Founded in 1946 and based in Mooresville, N.C., Lowe's supports the communities it serves through programs that focus on K-12 public education and community improvement projects. For more information, visit Lowes.com.
About Volatile Organic Compounds (VOC)
Volatile organic compounds (VOCs) are emitted as gases from certain solids or liquids. VOCs include a variety of chemicals, which impact air quality. Concentrations of many VOCs are consistently higher indoors than outdoors due to their presence in many common household items including cleaning products, adhesives, cosmetics, disinfectants and solvent-borne coatings.
Due to advances in technology, Valspar's low and zero VOC water-based paints have maintained or improved performance characteristics while reducing VOCs in the products to minimal or trace levels. Valspar's zero VOC products contain 0 g/l VOCs as calculated within the margin of error by EPA Method 24, the analytical method recognized by U.S. EPA for the measurement of VOCs in paints and coatings.
The GREENGUARD Environmental Institute (GEI) strives to protect human health and quality of life by establishing standards and certification programs to reduce exposure to chemicals and to improve indoor air quality. GREENGUARD Certified products are certified to GREENGUARD standards for low chemical emissions into indoor air during product usage. For more information, visit ul.com/gg.
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