Breathe eCig Corp. Announces Initial Purchase Order From Knoxville Based Retail & Distribution Partner

NEW YORK, Apr. 29, 2015 /PRNewswire/ -- Breathe eCig Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), electronic cigarette industry innovator and pioneer, has announced that it has received a purchase order for all of its remaining first generation product from Knoxville, Tennessee based distributor Ampa Group ("Ampa").  Ampa, inclusive of its affiliate companies, owns and operates over 30 retail locations, a hospitality portfolio and has a distribution alliance that reaches over 300 unique retailers in the East Tennessee region spanning from Johnson City to Chattanooga.  Ampa has also provided the Company with a much larger purchase commitment for the Company's second generation products, including the CBD e-cigarette being co-developed with Tauriga (OTCQB:TAUG).  The Company has been working diligently with its Hong Kong based manufacturer, The KMG Group ("KMG"), to ensure delivery of its proprietary second generation device by May 20, 2015.  Once the Company is notified by KMG of the exact delivery date of its second generation product, it will notify shareholders via a press release. 

Breathe eCig Corp. CEO Mr. Josh Kimmel stated, "The completion of the Company's first purchase order with Ampa Group, which consists of 1500 units (all remaining first generation units), will allow Breathe to establish a strong presence in its local market and is a historic milestone for the company.  The 1500 units that encompass this purchase order comprise all remaining product inventory of the Company's first generation product line.  Breathe is excited to introduce its improved and redesigned second generation product in the very near term as the Company gears up for its upcoming launch in the New York City Metropolitan area.  Breathe's roots are in Knoxville, Tennessee, and it is important that the Company introduce its socially responsible product to consumers in this area and generate revenues ahead of the official launch in New York on June 1, 2015."

Ampa Group President Mr. Henry Sadiq expressed, "We are thrilled to be partnering with Breathe to introduce their truly cutting edge product lines into a strategically significant market for this segment.  We look forward to leveraging our existing infrastructure in the retail and hospitality space to build brand awareness for Breathe with this first purchase order tranche and establish a platform for future product launches.  Our confidence in Breathe's superior quality product, unique marketing approach, and socially responsible philosophy gives us great confidence in structuring a substantial and enduring partnership."

The agreement follows additional recent developments from Breathe, including a manufacturing agreement with Hong Kong based KMG to develop the company's second and third generation e-cigarette products, as well as the establishment of two wholly owned subsidiaries to focus on intellectual property and medical devices.  In addition, Breathe is pleased to report meaningful progress with respect to its license agreement with Tauriga Sciences, Inc. (OTCQB:  TAUG) to co-develop a new legal CBD e-cigarette. 

Lastly, on March 17, 2015 Breathe announced a partnership with Native American Marketing Enterprises to expand market presence into the Native American gaming industry.  The Company remains confident that its product will sold to the Native American gaming industry and casinos sometime during the second or third calendar quarter of 2015.

With a commitment to social responsibility, Breathe's second generation product reproducibly and precisely dispenses the recommended amount of nicotine per puff and offers an optional childproofing device—both firsts in the industry. The company is committed to maintaining the highest possible environmental standards during production, educating the public on the dangers of smoking and second hand smoke, as well as funding and supporting programs to prevent youth cigarette smoking.

To find out more about Breathe eCig Corp., visit www.breathecig.com.

About Breathe eCig Corp.  (OTCQB:  BVAP)

Breathe was founded in 2012 as a research and development company in Knoxville, Tennessee with the mission to develop a better e-cigarette than was available on the market. Now holding multiple patents (pending) for its groundbreaking product, BVAP, Breathe is not your typical e-cig manufacturer. With a commitment to remaining socially responsible through innovative product development, consumer outreach and education, Breathe challenges the e-cig industry establishment. To find out more, visit www.breathecig.com.

DISCLAIMER   <<Caution Concerning Forward Looking Statements>>

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.

Information for the Educated Investor

For further information regarding these and other risks related to Breathe eCigs' business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commission, available at www.sec.gov, and contact Company counsel at crc@breathecig.com.

Contact:

Mr. Joshua Kimmel
Chief Executive Officer
Tel: +1(800) 905-4014
Local: +1(865) 281-1330
joshbreathe@outlook.com

MEDIA CONTACT:
Heather Ripley
Ripley PR
+1-865-977-1973
hripley@ripleypr.com

SOURCE Breathe eCig Corp.