Breathe, eCig Corp. Confirms 100,000 Units of its Second Generation Product will Arrive First Week of June 2015 to Support New York City Launch

May 22, 2015, 08:30 ET from Breathe eCig Corp.

NEW YORK, May 22, 2015 /PRNewswire/ -- Breathe eCig Corp. (OTCQB: BVAP) ("Breathe" or "the Company"), the electronic cigarette industry innovator and pioneer focused on the elimination of second hand smoke, has today announced that 100,000 units of the Company Second generation product will be arriving in the United States on or before the first week of June 2015.  In addition 500 display cases are being shipped with these 100,000 units to properly present the product(s) at the various retail locations, which will initially consist of several hundred convenient stores and gas stations located within the New York City Metropolitan area ("N.Y. Metro area").  The Company will also be utilizing some of this initial inventory to support its previously announced distribution agreement with AMPA Group for Eastern Tennessee as well as its e-Commerce activities.  During this quarter, the 2nd Calendar Quarter of 2015 (ending June 30, 2015), the Company anticipates generating meaningful revenue for the first time in its history.  The Company and its Board of Directors ("Board") have established that within a time period of 40 days, subsequent to the completion of each Calendar Quarter, the Company will issue a press release disclosing its operating results.  Note that the Company's fiscal quarter ends perfectly coincide with the calendar quarter ends (The Company operates with a fiscal year ending December 31).

These 500 display cases and 100,000 units of second generation product were manufactured on behalf of Breathe by Hong Kong based The KMG Group ("KMG").  With a commitment to social responsibility, Breathe's next generation devices (which will incorporate the Company's pending intellectual property) will reproducibly and precisely dispense the recommended amount of nicotine per puff and offer an optional childproofing device—both firsts in the industry. The company is committed to maintaining the highest possible environmental standards during production, educating the public on the dangers of smoking and second hand smoke, as well as funding and supporting programs to prevent youth cigarette smoking.

Breathe's CEO Josh Kimmel commented, "The Company has worked tirelessly to develop a product of outstanding quality that stresses social responsibility and safety.  After years of dedication the Company has completed its first meaningful manufacturing run of its second generation product line. The Company is now prepared for its important product launch to the New York City metropolitan area marketplace and it is now in position to generate meaningful revenues.  While this is a very exciting time for the Company, management firmly believes that the future holds even greater promise."

The KMG group Managing Director Neal Malani expressed, "Breathe's exceptional product quality and emphasis on safety and social responsibility are important differentiating factors that should lead to success.  We are honored to be partnering, as the manufacturer, with a dynamic and talented group such as the management team of Breathe eCig Corp.  KMG has worked diligently to ensure reliability and excellence throughout the manufacturing process and we are confident in our ability to increase capacity as deemed necessary by potential demand in the marketplace."

About Breathe eCig Corp.

Breathe was founded in 2012 as a research and development company in Knoxville, Tennessee with the mission to develop a better e-cigarette than was available on the market. Now holding multiple patents (pending) for its groundbreaking product, BVAP, Breathe is not your typical e-cig manufacturer. With a commitment to remaining socially responsible through innovative product development, consumer outreach and education, Breathe challenges the e-cig industry establishment. To find out more, visit

About The KMG Group

Hong Kong based The KMG Group ("KMG"). KMG was founded in Asia as an Original Equipment Manufacturer ("OEM") more than 53 years ago.  In addition, KMG owns and operates two factories in China as well as satellite offices in Montreal, London, Geneva, Mumbai and Hong Kong. In total, The KMG Group employs more than 1400 workers.  In 2014, KMG's manufacturing service unit reported EBITDA of approximately $147 million USD, a 5.5% improvement, on a year to year comparative basis.

DISCLAIMER   <<Caution Concerning Forward Looking Statements>>

This press release contains statements that are "Forward-Looking" in nature (within the meaning of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended). All statements regarding the Company's financial position, potential, business strategy, plans and objectives for future operations are Forward-Looking statements. Many of these statements contain words such as "goal," "aims," "may," "expect," "believe," "intend," "anticipate," "estimate," "continue," "would," "exceed," "should," "steady," "plan," "potential," "dramatic," and variations of such words and similar expressions identify Forward-Looking statements, but their absence does not mean that a statement is not a Forward-Looking statement. Because Forward-Looking statements involve future risks and uncertainties, there are many factors that could cause actual results to differ materially from those expressed or implied. The Company cannot predict the actual effect these factors will have on its results and many of the factors and their effects are beyond the Company's control. Any forward-looking statement made by the Company speaks only as of the date on which it is made. The Company is under no obligation to, and expressly disclaims any obligation to, update or alter its forward-looking statements, whether as a result of new information, subsequent events or otherwise. Given these uncertainties, you should not rely too heavily on these forward-looking statements.

Information for the Educated Investor

For further information regarding these and other risks related to Breathe eCigs' business, investors should consult Breathe eCigs' filings with the Securities and Exchange Commission, available at

Mr. Joshua Kimmel
Chief Executive Officer
Tel: +1(800) 905-4014
Local:  +1(865) 281-1330

SOURCE Breathe eCig Corp.