Bremenn Research Labs Asks: Do Vampires Use Skin Lighteners?

Oct 20, 2010, 05:00 ET from Bremenn Research Labs

SALT LAKE CITY, Oct. 20 /PRNewswire/ -- We are becoming a divided nation. It's no longer about the rich versus poor, or conservative versus liberal. The real dichotomy is between the ultra-tan followers of MTV's hit reality show The Jersey Shore and the ultra-pale, followers of the "gothic" vampire trend (True Blood, Twilight, etc.). And while the Jersey Shore fans are lining up in tanning salons, the Twilight kids are at their local cosmetic counter asking whether topical skin lighteners will give them the ultra-white, pale look they crave.

Gina Daines, Marketing Director for Bremenn Research Labs®, a longtime maker of specialized skincare formulations, says, "Bremenn's Age Spot Eraser was designed to target age spots in the over-30 crowd, visibly lightening and brightening the skin. So it came as a shock when one of our sales reps was asked questions like, 'If I put your skin lightener all over my face, will I get that ultra-pale, cadaver-like, True Blood look?'"

"Unfortunately," says Lori McBride, product manager for Bremenn, "we had to inform the customer that our Age Spot Eraser was designed to reduce the appearance of age spots and brighten the skin by imparting a more youthful 'pink' chroma that is the hallmark of skin that's truly alive and youthful. Pretty much the opposite of the 'walking dead' vampire look," she says with a laugh.

Bremenn's line of specialized skincare formulations is available at Bloomingdale's, Sephora, Lord & Taylor, Dillard's, Von Maur, Boscov's, select Macy's, and smarter retailers nationwide. Available online at

SOURCE Bremenn Research Labs