Breyers® Now Only Sourcing Milk, Cream From Cows Not Treated With Artificial Growth Hormones
Ice cream brand strengthens quality commitment; Breyers® will now also source 100 percent of its vanilla from sustainably farmed and Rainforest Alliance Certified™ vanilla beans
ENGLEWOOD CLIFFS, N.J., Feb. 4, 2015 /PRNewswire/ -- Breyers® announced its next step toward meeting the quality preferences of today's moms. Today, the company revealed it's now the largest packaged U.S. ice cream brand to source only milk and cream from farmers who don't treat their cows with artificial growth hormones*.
The entire Unilever ice cream portfolio – including Fruttare®, Good Humor®, Klondike®, Magnum® and Popsicle® Brands – will follow the Breyers® lead and transition to sourcing milk and cream from cows not treated with artificial growth hormones in 2015, making Unilever the largest ice cream manufacturer in the world to make this commitment.
As part of the Breyers® quality commitment, the brand also launched a new initiative with the Rainforest Alliance, an international nonprofit working to conserve biodiversity and ensure sustainable livelihoods. Through this initiative, all Breyers® vanilla will come from sustainably sourced and Rainforest Alliance Certified™ vanilla beans from Madagascar.
"Breyers® has a longstanding history of offering frozen treats with high-quality ingredients that moms feel good about," said Alessandra Bellini, vice president of brand development at Unilever North America. "These industry-leading changes are the latest in our commitment to do right by parents and the environment."
The brand's sustainability commitments are an extension of its longstanding dedication to quality. For example, Breyers® Natural Vanilla ice cream, America's favorite vanilla, contains only five ingredients, such as fresh cream, sugar and milk.
"Parents are increasingly aware of the impact their shopping decisions have on the world at large," said Donita Dooley, senior manager of global media strategy, marketing & communications at the Rainforest Alliance. "Now, parents can feel good about the fact that 100 percent of the vanilla in every carton of Breyers® derives from Rainforest Alliance Certified™ vanilla beans. With this important step, Breyers® is helping to improve environmental protection, social equity and economic viability for farm communities."
Parents can learn more about the Breyers® commitment to quality and sustainability by visiting www.breyers.com.
*Suppliers of other ingredients such as cookies, candies & sauces may not be able to make this pledge. The FDA states that no significant difference has been shown between dairy derived from rBST-treated and non-rBST treated cows.
About the Breyers® Brand
For more than 140 years, consumers have enjoyed the great taste of Breyers® products, available in over 50 delicious varieties, including Natural Vanilla, which is America's No. 1 Vanilla ice cream, and Coffee, Mint Chocolate Chip and Natural Strawberry. Breyers® products are available in grocery stores nationwide for the suggested retail price of $3.99 - $5.99.
About Unilever United States, Inc.
Unilever is one of the world's leading suppliers of Food, Home and Personal Care products with sales in more than 190 countries. Working to create a better future every day, we help people feel good, look good and get more out of life. In the United States, the portfolio includes brand icons such as: Axe, Ben & Jerry's, Breyers, Caress, Clear Scalp & Hair Therapy, Consort For Men, Country Crock, Degree, Dove personal care products, Fruttare, Good Humor, Hellmann's, I Can't Believe It's Not Butter!, Just for Me!, Klondike, Knorr, Lever 2000, Lipton, Magnum, Motions, Nexxus, Noxzema, Pond's, Popsicle, Promise, Q-tips, Simple, St. Ives, Suave, Talenti Gelato & Sorbetto, TIGI, TONI&GUY Hair Meet Wardrobe, TRESemme and Vaseline. All of the preceding brand names are trademarks or registered trademarks of the Unilever Group of Companies.
Our ambition is to double the size of our business, while reducing our overall environmental footprint (including sourcing, consumer use and disposal) and increasing our positive social impact. We are committed to helping more than a billion people take action to improve their health and well-being, sourcing all our agricultural raw materials sustainably by 2020, and decoupling our growth from our environmental impact. Supporting our three big goals, we have defined seven pillars, underpinned by targets encompassing social, environmental and economic areas. See more on the Unilever Sustainable Living Plan at http://www.unileverusa.com/sustainable-living/.
Unilever employs approximately 10,000 people in the United States – generating nearly $9 billion in sales in 2013. For more information, visit www.unileverusa.com.
For more information or images, please contact:
Jen Kron
Golin
(312) 729-4040
[email protected]
Photo: http://photos.prnewswire.com/prnh/20150203/173339
SOURCE Breyers
Share this article