Bridgestone Americas Announces New Vice President of Brand Marketing for Consumer Replacement Tire

Amber Holm brings successful track record of strategic brand management to position

Nov 12, 2015, 10:00 ET from Bridgestone Americas

NASHVILLE, Tenn., Nov. 12, 2015 /PRNewswire/ -- Bridgestone Americas (Bridgestone) today announced that in a move to continue to strengthen its commitment to customers and consumers, the company has promoted Amber Holm to Vice President of Brand Marketing, U.S. and Canada, Consumer Replacement Tire for Bridgestone Americas Tire Operations (BATO). This role previously was held by Erik Seidel, who was promoted to Vice President of Sales, BATO, earlier this year.

"Amber has a proven track record of successfully managing strategic marketing initiatives for consumer packaged goods, growing brand awareness and reaching the consumers," said Philip Dobbs, Chief Marketing Officer, Bridgestone. "I am confident that in this new role, she will continue to grow the Bridgestone and Firestone brands and drive alignment and coordination across the marketing, sales, digital and retail teams."

As Vice President of Marketing, Holm will be responsible for leading the company's brand-building efforts, developing breakthrough product launches, leveraging digital marketing strategies and transforming consumer insights into proven business results. Holm joined the consumer marketing team in May 2014 as Director of Advertising, Promotions and Retail Branding. She has been instrumental in developing and executing the fully integrated launch of our DriveGuard tire line and in developing the successful Firestone "Truck Stuff" campaign.  Under her direction, unaided brand awareness has increased for both the Bridgestone and Firestone brands.

Prior to joining Bridgestone, Amber spent 13 years at General Mills in a variety of marketing and sales roles of increasing responsibility, where she managed leading consumer brands like Pillsbury, Lucky Charms and Cheerios. Amber earned a bachelor's degree in history from Yale University and an MBA from Harvard Business School.

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About Bridgestone Americas, Inc.:
Nashville, Tennessee-based Bridgestone Americas, Inc. (BSAM) is the U.S. subsidiary of Bridgestone Corporation, the world's largest tire and rubber company. BSAM and its subsidiaries develop, manufacture and market a wide range of Bridgestone, Firestone and associate brand tires to address the needs of a broad range of customers, including consumers, automotive and commercial vehicle original equipment manufacturers, and those in the agricultural, forestry and mining industries. The companies are also engaged in retreading operations throughout the Western Hemisphere and produce air springs, roofing materials, and industrial fibers and textiles. The BSAM family of companies also operates the world's largest chain of automotive tire and service centers. Guided by its One Team, One Planet message, the company is dedicated to achieving a positive environmental impact in all of the communities it calls home.

About Bridgestone Americas Tire Operations:
Nashville, Tenn.-based Bridgestone Americas Tire Operations (BATO) is a business unit of Bridgestone Americas, Inc., whose parent company, Bridgestone Corporation, is the world's largest tire and rubber company. Reporting into the BATO business unit are the company's Latin American tire operations; the U.S. and Canadian consumer tire businesses; the U.S. and Canadian commercial tire businesses; and Bridgestone Retail Operations, LLC, which operates the largest network of company-owned automotive service providers in the world. BATO develops, manufactures and markets Bridgestone, Firestone and associate brand tires. The business unit is focused on retail, wholesale and original equipment markets, supplying passenger, light truck, commercial vehicle, off road, motorcycle, agricultural and other tires, as well as retreads, to its customers in the Americas.

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SOURCE Bridgestone Americas