BriefMe Introduces a New Way to Stay Informed
First-Ever News Ranking App Delivers Most Consumed and Shared Articles in Real Time
BOSTON, March 3, 2015 /PRNewswire/ -- BriefMe, the first-ever news ranking system, today announces the launch of its mobile app. Developed by a team at Harvard University's Innovation Lab, the app shows the highest-ranking news articles in real time, determined by the BriefMe Score™.
BriefMe's proprietary algorithm uses article and topic relevance in addition to analytics from the billions of people on social media to calculate the top articles determined by the BriefMe Score™. The app also finds top articles within six different categories, including politics, business and sports.
"In today's endless news cycle, staying informed is a tall and overwhelming task," said Max Campion, CEO of BriefMe. It's estimated that the Huffington Post alone publishes more than 1,200 articles daily. "BriefMe's ranking system was specifically developed to filter through the noise, making it easy to quickly find the most important articles of the moment."
As the first-ever ranking system in news, BriefMe is redefining front-page news. Instead of relying on an editor to determine what's newsworthy, the app defines top news by what people are reading and sharing most.
"I am very much looking forward to the launch of BriefMe," said David Gergen, Senior Political Analyst for CNN and a Professor of Public Service and Co-Director of the Center for Public Leadership at the Harvard Kennedy School. "It will not only provide a single destination for the latest news but tell me in real time exactly what articles people all over the world are reading and sharing the most. A salute to Max Campion and his BriefMe team for a significant breakthrough."
During his senior year at Harvard College in 2013, Campion developed an app that led to the founding of BriefMe. Shortly after graduation, Campion brought on co-founders Hari Ganesan and Rachel Moranis to serve as Chief Technology Officer and Creative Director respectively.
In April 2014, BriefMe closed a seed round from angel investors, including Michael Bronner, Founder of Digitas, Upromise and Unreal Brands, and Russel Pergament, Founder of the TAB, amNEWYORK, Boston Metro and other news media companies.
A free iOS app, BriefMe is available for download now on the App Store.
ABOUT BRIEFME:
As the first-ever news ranking system, BriefMe is changing the way people consume news by redefining what's newsworthy. The app's BriefMe Score™ identifies the most consumed and shared news articles of the moment, making it simple to stay informed. For more information, please visit www.getbriefme.com.
SOURCE BriefMe
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