Brierley+Partners Evaluated in Leading Analyst Firm's Marketing Service Provider Capabilities Report

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Jan 11, 2011, 05:44 ET

PLANO, Texas, Jan. 11, 2011 /PRNewswire/ -- Brierley+Partners Executive Vice President/Chief Technology Officer, Bill Swift, announced the company has been evaluated in Gartner's 2010 report entitled "Marketing Service Provider Capabilities in Retail." Gartner, Inc., the world's leading information technology research and advisory company, has been called the most influential voice in technology today.

"We were very excited that Gartner included us in their evaluation," said Swift. "It's quite an honor to be recognized by such a prestigious group."

According to Research Director Gale Daikoku, MSPs included in this research met the following research criteria:

Were identified as an MSP of interest by Gartner retail clients
Were identified as working closely with Tier 1, very large retailers
Sell solutions or services directly to very large retailers
Have provided the names of at least a few current retail clients with revenue of $500 million or greater
Have briefed Gartner on their retail CRM capabilities

"We view this recognition as a very important step in our vision of moving Brierley to the next level of integrated customer database and loyalty programs," Swift concluded.

Brierley+Partners was founded in 1985 by Hal Brierley, an industry pioneer who was the first to trademark Relationship Management® a decade before it became a recognized industry term. For the last quarter of a century, the company has led in designing and executing some of the world's most profitable, prominent and proven loyalty/CRM solutions for its clients.

Brierley+Partners' services and solutions include communications planning and execution, creative, program design, strategy, analytics, and the latest technology—combined with the power of seasoned, professional experts ready to profitably grow their clients' customer relationships.

Visit http://www.brierley.com for more information