Briggs & Riley Travelware Introduces BRX, a Luggage Collection for Adventure Travelers

International High End Brand Sees Big Opportunity in Adventure Travel

Jan 21, 2010, 11:00 ET from Briggs & Riley Travelware

HAUPPAUGE, N.Y., Jan. 21 /PRNewswire/ -- Briggs & Riley Travelware, the favored brand of business and leisure travelers, is pleased to announce the launch of BRX, a high-performance luggage collection for the adventure traveler.  Through a combination of technical materials and advanced engineering, the new BRX collection provides a lightweight solution with extreme performance capabilities in a refined, modern aesthetic.  The 7-piece collection is made up of wheeled carry-ons, large uprights, duffles and a backpack.  It will be available in earthy Slate, Ocean and Amber colors and is priced from $40-$320.

(Photo: http://www.newscom.com/cgi-bin/prnh/20100121/NY40967 )

BRX sports a 10-20% weight reduction compared to top selling similar bags.  Briggs & Riley's proprietary material management system employs multiple fabrics to reinforce areas of abrasion and stress while reducing weight in non-critical areas. Other key features of the BRX collection include: large cushioned handles for easy gripping, an outside handle system on wheeled styles for flat packing, and the use of technical grade hardware for maximum durability and reliability.  All Briggs & Riley products, including the new BRX collection, are backed by the industry-leading lifetime performance guarantee that even covers damage caused by airlines or (an elephant on safari).

The introduction of BRX into the outdoor retail market marks new territory for Briggs & Riley, who for nearly 20 years has showcased collections at specialty luggage retailers.  "As the first luggage-only high end brand in the outdoor channel, we're making a commitment to bring the best combination of function and performance to the adventure traveler with BRX," said Jim Lahren, Vice President of Marketing at Briggs & Riley.  Furthered Tim McGuire, Director of Outdoor Retail, "BRX reflects our understanding of the adventure customer and our commitment to give them a highly functional bag that will withstand the most grueling travel conditions."

For more information, please go to www.briggs-riley.com/BRX .  The complete BRX collection is available in three colors:  Slate, Ocean and Amber.  Styles and retail pricing is as follows:

Explore 19 Upright, BU119

$260

Explore 22 Upright, BU122X

$290

Explore 25 Upright, BU125X

$320

Exchange 26 Duffle, BD126X

$160

Expedition 28 Rolling Duffle, BUD128

$300

Excursion Backpack, BP118

$120

Express Toiletry Kit, BT111

$  40


About Briggs & Riley Travelware

Briggs & Riley Travelware is dedicated to building a lifelong relationship with its consumers by fulfilling all of their travel needs. The company's wide variety of innovative, high-quality luggage and business cases match smart design and exclusive features, with maximum durability and superb value. Briggs & Riley backs all of its products with the best-in-the-industry Simple as that® lifetime performance guarantee, a guarantee that even covers damage caused by an airline.  Please visit www.briggs-riley.com for a full list of the latest products and store locations and follow us on Twitter at Twitter/briggsandriley for announcements on specials, promotions and new products.

SOURCE Briggs & Riley Travelware



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