NEW YORK. April 12, 2011 /PRNewswire/ -- Zee TV, the leader of the U.S. South Asian entertainment space, has been added to Bright House's international channel line-up in Orlando, Melbourne and Daytona Beach, Florida.  

The popularity of Zee comes from its understanding of South Asian culture and beliefs, which are depicted in its programming. The library of Zee programs from India, laced with programs of all genres and recent blockbuster movies, has drawn South Asians in the USA to the channel in huge numbers. The Zee TV lineup includes such hit shows as the number one singing reality show Sa Re Ga Ma Pa, DID – the No.1 dance reality show and dramas that not only entertain, entice and engage viewers but also focus on issues that cross social, cultural and economic boundaries such as Pavitra Rishta, Ram Milaayi Jodi, Dil Se Diya Vachan, Sanjog Se Bani Sangini and many more!

Further marking its commitment to providing best-in-class entertainment to the South Asian community, Zee TV is thrilled to announce the launch of several new shows. Dance India Dance is back with a bang with its 4th chapter on Zee TV as "DID Doubles", this time with couples showing their talent! DID Doubles is already another successful and growing new launch for Zee. According to Rentrak, newcomers like Geeta, Bhagonwali and Choti Bahu have all increased their time periods by as much as 15% in February over January 2011's delivery.

"Launching Zee TV in Bright House service areas affords an even larger audience for Zee TV's outstanding South Asian line up and viewership," said Sudev Datta, VP-Affiliate Sales for Zee TV in Americas. "Zee TV is the leading South Asian television network worldwide. Our belief in entertainment and commitment to our audience is evident in partnerships like this. This widens Zee's coverage and enhancing our leadership position in the U.S. market."

"Bright House Networks is pleased to add Zee TV to its programming line-up in Orlando, Melbourne, and Daytona Beach," said Kevin Hyman, Executive Vice President, Cable Operations, Bright House Networks.  "Their wide variety of shows are increasingly popular with the South Asian community, and the addition will reinforce our commitment to providing the best in home entertainment programming.

Zee TV is available on Bright House on channel #976. For more information about Bright House Networks, customers may call 1-866-309-EASY (3279) or visit www.brighthouse.com.

About Bright House Networks

Bright House Networks is the sixth largest owner and operator of cable systems in the U.S. and the second largest in Florida, with technologically advanced systems located in five states including Florida, Alabama, Indiana, Michigan and California.

Bright House Networks serves more than 2.4 million customers who subscribe to one or more of its video, high-speed data and voice services.  The company also offers a full suite of phone, Internet, Ethernet and cable television services to businesses of all sizes. Bright House Media Strategies, the advertising arm of Bright House Networks, offers businesses advanced targeted advertising solutions.  Bright House Networks also owns and operates exclusive local news and sports channels in its Florida markets.

For more information about Bright House Networks or our products and services, visit brighthouse.com.

About Zee TV

Zee TV – the name that has become synonymous with unparalleled quality in entertainment – has been a dominant player in broadcasting content for more than 17 years in the national and international space.  As an Indian channel, Zee TV is committed to supporting the values and traditions that appeal to South Asians across the globe. 

In July 1998, Zee TV expanded its presence in the international space by establishing itself as a mainstay in American households, reaching more than 2 million viewers.  As the undisputed leader in the market for over 12 years, Zee TV has successfully evolved its content to meet the changing needs of the market across genres and languages.  The network caters to a wide audience with a growing number of channels, including Zee Cinema, Zee Sports and Alpha ETC Punjabi.

For More Information Contact:

Vibha Chopra
Head of Marketing / PR
Asia TV USA Ltd.
646 745-9012
vibha.chopra@zeetv.com

SOURCE Zee TV