Bright Now! Dental Expands Into Orlando Market

IRVINE, Calif., June 30, 2011 /PRNewswire/ -- Smile Brands Inc., the nation's leading provider of business support services to dental groups in the United States, is pleased to announce its expansion into the Orlando market. Bright Now! Dental, an affiliated brand of Smile Brands Inc., recently opened its first office in Casselberry, FL, and has four more offices slated to open in the Orlando area by the end of this year which will include: Waterford Lakes, Winter Garden, Sanford and Orlando-Sand Lake Road.

The expansion into the Orlando market continues the growth and mission of Smile Brands Inc. — to provide "Smiles for Everyone!"® by bringing quality, affordable dental care to local neighborhoods. With the closest Smile Brands locations over 55 miles away in Melbourne, Satellite Beach and Palm Bay, Smile Brands recognized the Orlando market, with an MSA population of 2,000,000 as an ideal expansion area.

"The Orlando market and the Bright Now! Dental model are a great fit," said Steve Bilt, CEO of Smile Brands Inc. "We are certain that providers and their patients will appreciate the convenience, affordability and comprehensive dental, hygienic and specialty services that these offices will bring to the market."

To help celebrate the opening of the Bright Now! Dental offices around the Orlando market, Smile Brands will drive a park clean-up project throughout the area in an effort to help "beautify" the city while "beautifying" the community members through dental work.

Smile Brands' patient-centered care model continues to set them apart as an industry leader throughout the United States. The company currently operates a total of 329 affiliated dental offices nationwide, and the company will add 35 more offices by the end of 2011.

About Smile Brands Inc.

Smile Brands Inc. is the largest provider of business support services to dental groups in the United States. Smile Brands Inc. provides comprehensive business support services to its affiliated dental practices so dentists can spend more time caring for their patients and less time managing the nonclinical aspects of their dental practice. Smile Brands Inc. supports approximately 1,100 dentists and hygienists practicing in over 320 Bright Now Dental, Monarch Dental, and Castle Dental offices in 18 states.

Nearly one million people each year take advantage of extended evening and weekend office hours, convenient locations, affordable prices, and flexible payment plans for quality, full-service dental care, including general and cosmetic dentistry, and specialty services such as orthodontics, at Smile Brands' affiliated dental offices.

Based in Irvine, California, Smile Brands Inc. and its affiliated dental practices combined employ approximately 4,200 people nationwide. For more information, visit www.smilebrands.com.

Valley Forge Dental of Florida, P.A.

Donald L. Kane, D.D.S.Lic #FL3689

John Richard Singer, D.D.S. Lic #FL11747

SOURCE Smile Brands Inc.