SAN FRANCISCO, March 31, 2011 /PRNewswire/ -- Brighterion Inc., the leader in adaptive real-time fraud prevention and homeland security intelligence, announced today that Keith Woodward has been named Director of Business Development.
Keith Woodward began his career in the payment card industry with American Bank Note Holographics where he was responsible for sales and marketing of the company's advanced fraud prevention and authentication devices to customers across Europe, Latin America and Asia. Subsequently, Mr. Woodward moved to American Express Corporate Services where he spent eight years working in the company's commercial payments unit managing key accounts at the enterprise-level and securing new business for the company's corporate, purchasing and e-commerce payment solutions. He then moved to Visa's commercial product and partnership group where he played a key role in helping the company improve its global payment solutions targeting large corporate enterprises in need of effective transaction management in the areas of Travel, Procurement, Meetings and e-commerce.
"Keith's expertise in sales, partnership management, and business development in the payments industry combined with our unique technology will provide the company with a critical asset as it enters a new phase of growth across several key industry verticals," said Richard Stiener, Senior Vice President of Business Development.
The Brighterion team has created a unique solution that evaluates in real-time behaviors specific to each individual cardholder or merchant which result in high detection and an extremely low false positive. Additionally, iPrevent's unique self-adaptive ability allows models to learn and make effective changes at run-time and therefore, is the only product on the market with the ability to identify and stop, in real-time, previously unknown fraud schemes.
Established in San Francisco in 2000, Brighterion Inc. is committed to the prevention of fraud before it occurs within transaction environments. Utilizing state-of-the-art artificial intelligence technologies, the company provides the first adaptive real-time fraud prevention solution for the commercial marketplace (acquirer, issuer, credit, corporate, debit and prepaid card fraud, check fraud, mobile payment fraud, etc.) Additionally, iPrevent is successfully used for compromised account detection and delinquency prediction by financial services, retailers, healthcare, insurance and mobile payments.
For more information about Brighterion, please visit www.brighterion.com or call (415) 986 5600.
Note to Editors: Brighterion and iPrevent are registered trademark of Brighterion Inc. Other brands and products are trademarks of their respective owners.
Contact: Kendra Chrysler
SOURCE Brighterion Inc.