• Resources
  • Blog
  • Journalists
  • Log In
  • Sign Up
  • Data Privacy
  • Send a Release
Cision PR Newswire: news distribution, targeting and monitoring home
  • News
  • Products
    • Overview
    • Distribution by PR Newswire
    • Cision Communications Cloud®
    • Cision IR
    • All Products
  • Contact
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

 

When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases
      • All News Releases
      • All Public Company
      • English-only


      • News Releases Overview
      • Multimedia Gallery
      • All Multimedia
      • All Photos
      • All Videos


      • Multimedia Gallery Overview
      • Trending Topics
      • All Trending Topics


  • Business & Money
      • Auto & Transportation
      • All Automotive & Transportation
      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation


      • Auto & Transportation Overview
      • Business Technology
      • All Business Technology
      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors


      • Business Technology Overview
      • Entertain­ment & Media
      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television


      • Entertain­ment & Media Overview
      • Financial Services & Investing
      • All Financial Services & Investing
      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Stock Offering
      • Stock Split
      • Venture Capital


      • Financial Services & Investing Overview
      • General Business
      • All General Business
      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News


      • General Business Overview
  • Science & Tech
      • Consumer Technology
      • All Consumer Technology
      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications


      • Consumer Technology Overview
      • Energy & Natural Resources
      • All Energy
      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities


      • Energy & Natural Resources Overview
      • Environ­ment
      • All Environ­ment
      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters


      • Environ­ment Overview
      • Heavy Industry & Manufacturing
      • All Heavy Industry & Manufacturing
      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco


      • Heavy Industry & Manufacturing Overview
      • Telecomm­unications
      • All Telecomm­unications
      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications


      • Telecomm­unications Overview
  • Lifestyle & Health
      • Consumer Products & Retail
      • All Consumer Products & Retail
      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys


      • Consumer Products & Retail Overview
      • Entertain­ment & Media
      • All Entertain­ment & Media
      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television


      • Entertain­ment & Media Overview
      • Health
      • All Health
      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine


      • Health Overview
      • Sports
      • All Sports
      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories


      • Sports Overview
      • Travel
      • All Travel
      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry


      • Travel Overview
  • Policy & Public Interest
      • Policy & Public Interest
      • All Policy & Public Interest
      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy


      • Policy & Public Interest Overview
  • People & Culture
      • People & Culture
      • All People & Culture
      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women


      • People & Culture Overview
      • In-Language News

      • español
      • português
      • Česko
      • Danmark
      • Deutschland
      • España
      • France
      • Italia
      • Nederland
      • Norge
      • Polska
      • Portugal
      • Россия
      • Slovensko
      • Suomi
      • Sverige
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • PR Newswire: news distribution, targeting and monitoring
  • Send a Release
    • ALL CONTACT INFO

      Contact Us

      888-776-0942
      from 8 AM - 10 PM ET

  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
    • Trending Topics
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Policy & Public Interest
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • People & Culture
    • People & Culture
    • Send a Release
    • Sign Up
    • Log In
    • Resources
    • Blog
    • Journalists
    • RSS
    • GDPR
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • Overview
  • Distribution by PR Newswire
  • Cision Communications Cloud®
  • Cision IR
  • All Products
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR
  • General Inquiries
  • Request a Demo
  • Editorial Bureaus
  • Partnerships
  • Media Inquiries
  • Worldwide Offices
  • Send a Release
  • Sign Up
  • Log In
  • Resources
  • Blog
  • Journalists
  • RSS
  • GDPR

BrightRoll Launches Partner Program to Grow the Video Ad Ecosystem

Introduces over 100 partners to help marketers expand their business


News provided by

BrightRoll

Dec 09, 2014, 08:00 ET

Share this article

Share this article


SAN FRANCISCO, Dec. 9, 2014 /PRNewswire/ -- BrightRoll, the industry's leading programmatic video advertising platform, today announced the launch of the BrightRoll partner program, a consortium of technology and data companies bringing advanced capabilities to the video ad ecosystem. Participants in the program provide a broad range of tools and insights to help marketers improve the efficacy of their programmatic video advertising campaigns, including audience targeting, creative development and delivery, measurement and validation, and technology infrastructure.

"We established the BrightRoll partner program to ensure marketers have access to best-in-class products and services to maximize the efficiency of their video advertising campaigns," said Brent Horowitz, VP of Business Development, BrightRoll. "The program allows partner members to improve the effectiveness of their own services on our platform, and in turn, pass those benefits on to the programmatic video advertising ecosystem. We believe this addresses our clients' individual needs and helps advance the industry as a whole."

The BrightRoll partner program showcases the company's strategy to grow the video advertising marketplace through a vibrant community. At launch, the program includes more than 100 companies including industry-leading platinum partners Oracle BlueKai, comScore, Datalogix, Equinix, eXelate, Innovid, Moat and Nielsen.

Benefits to partners and marketers
The BrightRoll partner program offers a wide range of resources, training, analyses and support to help partner members grow their business. Participating companies are segmented into three tiers based on level of integration and degree of partnership with BrightRoll's platform:

  • Platinum Status: companies offering services that are deeply integrated into BrightRoll's end-to-end workflow, enabling seamless access to partner solutions that increase campaign efficacy.
  • Gold Status: companies offering services that are easily accessible on the BrightRoll platform, providing solutions that increase campaign effectiveness.
  • Enabled Status: companies whose solutions can be utilized on the BrightRoll platform.

The program allows marketers to utilize the BrightRoll platform more effectively by providing:

  • Guidance and insight on products and services that best meet marketers' needs.
  • A central repository housing partner product information, documentation and marketing materials.
  • Industry-leading technology and data to improve campaign performance and ROI.

BrightRoll's program will expand over time to include additional types of video-related services and new forms of collaboration with member companies. To connect with the BrightRoll partner program, email: [email protected]. For more information, please visit: http://www.brightroll.com/partners.

Support from BrightRoll platinum partners

"We applaud BrightRoll's commitment to advancing the digital video ad market through the launch of this program," stated Anne Hunter, SVP Global Marketing Strategy at comScore. "Our deep partnership with BrightRoll enables our clients drive a stronger ROI from their digital video investments with greater efficiency, and as a platinum partner, we look forward to continuing to bring increased confidence in online video advertising through measurement from comScore validated Campaign Essentials."

"We're thrilled to be named as a platinum partner of BrightRoll's partner program," said John Dempsey, VP of Mobile and Video at Datalogix. "BrightRoll's industry-leading programmatic video ad platform coupled with Datalogix's rich data asset will enable brand marketers to execute purchase-based audience targeting across screens to drive real sales results."

"The video advertising market is primed for dramatic growth in the coming years, and Equinix's Ad-IX platform helps key players in the real-time bidding ecosystem locate their infrastructure in close proximity and interconnect to achieve more effective bidding on the right type of inventory," said Jim Poole, vice president, Global Service Provider, Equinix. "Our partnership with BrightRoll enables us to jointly optimize RTB ad transactions by centralizing this community in key data hubs around the world and we look forward to continued success."

"The combination of BrightRoll's programmatic video ad platform coupled with eXelate's enterprise–grade data eXchange and data management solutions delivers enormous value across the ecosystem, due to the volume and speed of data emerging as the key competitive advantage," said Julie Ginches, CMO of eXelate. "We have repeatedly proven that our customer data solutions are the leading choice for the global marketing ecosystem of companies that demand scale, accuracy, cross channel and real time results that impact marketing ROI and BrightRoll continues to be a great partner who shares our vision for the industry."

"BrightRoll is and continues to be a very special partner for Innovid, and we're honored to have achieved platinum status," says Zvika Netter, CEO and co-founder of Innovid. "Our strategic integration constantly pushes interactive video innovation across multiple devices, and helps our advertisers achieve closer relationships with their consumers."

"Moat is honored to be selected as a platinum partner for BrightRoll. We continue to be impressed with the BrightRoll products, platforms, and most importantly the incredible BrightRoll teams that make it all work," said Jonah Goodhart, CEO and co-founder of Moat. "We are pleased to be BrightRoll's always-on partner for measuring viewability, AVOC, and other video attention signals as well as powering Attention Segments in BrightRoll, and we look forward to working with BrightRoll for years to come to provide marketers with the best end-to-end viewability solutions."

"We value our relationship with BrightRoll and are excited to be recognized as a platinum partner in BrightRoll's partner program," says Andrew Feigenson, managing director, Digital, Nielsen. "Through this relationship, we'll continue to bring enhanced capabilities and real-time reporting via Nielsen Online Campaign Ratings to help BrightRoll advertisers measure the full impact of their video ad campaigns."

About BrightRoll

BrightRoll is the industry's leading programmatic video advertising platform for reaching audiences across desktop, mobile and connected TV. The company powers digital video advertising for the world's largest brands, including 87 of the top 100 US advertisers and 18 of the top 20 advertising technology companies. The platform enables advertisers to reach 4 in 5 video viewers online and consistently ranks as one of the industry leaders in ads served. As a result, BrightRoll technology collects and analyzes hundreds of billions of data points monthly enabling real-time decisions that drive ROI for advertisers. To learn more, visit http://www.brightroll.com/.

Press contact:

Fred Han
Public Relations Manager
[email protected]
415-713-1562

To view the original version on PR Newswire, visit:http://www.prnewswire.com/news-releases/brightroll-launches-partner-program-to-grow-the-video-ad-ecosystem-300006570.html

SOURCE BrightRoll

Related Links

http://www.brightroll.com/

Modal title

    Contact Cision

  • Cision Distribution 888-776-0942
    from 8 AM - 9 PM ET

  • Chat with an Expert
    • General Inquiries
    • Request a Demo
    • Editorial Bureaus
    • Partnerships
    • Media Inquiries
    • Worldwide Offices

    Products

  • Cision Communication Cloud®
  • For Marketers
  • For Public Relations
  • For IR & Compliance
  • For Agency
  • For Small Business
  • All Products

    About

  • About PR Newswire
  • About Cision
  • Become a Publishing Partner
  • Become a Channel Partner
  • Careers
  • COVID-19 Resources
  • Accessibility Statement

    • Asia
    • Brazil
    • Canada
    • Czech
    • Denmark
    • Finland
    • France
    • Germany
    • India
    • Israel
    • Italy
    • Mexico
    • Middle East
    • Netherlands
    • Norway
    • Poland
    • Portugal
    • Russia
    • Slovakia
    • Spain
    • Sweden
    • United Kingdom

    My Services

  • All New Releases
  • Online Member Center
  • ProfNet

Contact Cision


Products


About


My Services
  • All News Releases
  • Online Member Center
  • ProfNet℠
Cision Distribution Helpline
888-776-0942
  • Terms of Use
  • Privacy Policy
  • Information Security Policy
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2021 Cision US Inc.