Brightstar Expands Test, Repair and Remanufacture Services through Strategic Alliance with GENCO ATC

Test and Repair Solution Helps Manufacturers, Retailers, and Operators Recapture Lost Revenue

Mar 21, 2012, 08:30 ET from Brightstar Corp.

MIAMI and PITTSBURGH, March 21, 2012 /PRNewswire/ -- Brightstar Corp., a global leader in services and solutions for the wireless industry and GENCO ATC the leader in product lifecycle logistics, have announced a strategic alliance to provide wireless device testing, repair and remanufacturing services to its operator and manufacturing customers globally. The alliance between Brightstar and GENCO ATC will provide Brightstar customers new sources of revenue in varied markets around the world, resulting in cost reductions, better customer satisfaction, shortened turnaround times and diminishing loss of airtime, and reducing the amount of eWaste created from discarded devices.

As device lifecycles shorten and manufacturers' portfolios expand, the number of used devices returned has increased the amount of eWaste as well as incremental costs for retailers, operators and manufacturers. Through the alliance, devices that are discarded or traded-in by consumers in one country, can be quickly tested, repaired and distributed into markets where consumer demand is stronger for these refurbished devices.

"As mobile service continues to expand deeper into developing markets, we are seeing a growing demand for refurbished devices," said Marcelo Claure, chairman & CEO of Brightstar Corp. "Whether serving this growing customer base, or providing replacement products for insurance and warranty fulfillment, the combination of Brightstar and GENCO ATC will provide the highest quality refurbished devices to meet the growing demand."

As part of the relationship, Brightstar and GENCO ATC will work together to provide:

  • Inventory Parts Management
  • Returns Management
  • Repair and Return
  • Triage and Disposition of Product  
  • Product Fulfillment
  • Product Recycling

"The combination of Brightstar and GENCO ATC enables us to provide customers a true end-to-end product lifecycle solution," said Todd Peters, vice chairman of GENCO ATC.  "Our combined services touch every part of the device lifecycle from initial purchase from the manufacturer, transportation and warehousing, to the point of purchase by the consumer, all the way through trade-in, test & repair, and getting the product quickly back into the marketplace."

Brightstar and GENCO ATC are implementing their services through facilities in the U.S. and Mexico to test, repair and remanufacture devices to provide global support to its customers.

About Brightstar Corp.
Brightstar is the world's largest specialized wireless distributor and a leading global services company focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, IT VARs mobility, and consumers. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit

GENCO ATC is North America's 2nd largest and a Global Top 25 third-party logistics provider, the leading logistics provider to the consumer electronics industry and recognized leader in reverse logistics.  GENCO ATC is the leader in providing product lifecycle logistics solutions that focus on efficiency in the supply chain from beginning to end through the integration of services that deliver initial and ongoing value to our customers.  GENCO ATC's diverse range of customers, include many Fortune 500 companies in the technology, consumer goods, retail, healthcare and automotive markets and the federal government.  GENCO ATC's complete range of solutions, include inbound logistics; warehousing & distribution; fulfillment; packaging and kitting; transportation management; systems integration; returns processing & disposition; test, repair, refurbishment; product liquidation and recycling.  For more information, visit

For more information, contact:
Michele M. Merrell
Brightstar Corp.

Donald Rendulic

SOURCE Brightstar Corp.