Brightstar Selected as dtac Thailand's Exclusive Supply Chain Provider

Improved Supply Chain to Deliver World-Class Consumer Experience for Leading Operator

News provided by

May 02, 2012, 08:30 ET

MIAMI and BANGKOK, May 2, 2012 /PRNewswire/ -- Brightstar, the world's largest specialized wireless distributor and a global leader in services and solutions for the wireless industry has been appointed as the exclusive supply chain provider to dtac Thailand, one of the country's leading mobile operators and part of the Telenor Group of Companies. This three-year agreement includes strategic sourcing, device management, supply chain planning, channel support and warehousing and logistics services.

"This agreement between Brightstar and dtac couldn't have come at a better time, as smartphone adoption has accelerated, and Thailand is gearing up for the roll out of 3G networks," said dtac spokesperson Petter Furberg, Chief Marketing Officer of dtac. "Brightstar's proven track record and end-to-end suite of supply chain services will enable dtac to surpass our customers' demand for devices, and leveraging our new network capabilities will open up a world of new and exciting communication possibilities for them."

The dtac agreement is part of a growing list of supply chain services engagements led by Brightstar on behalf of leading operators around the world. In mature markets, such as Thailand, Brightstar helps operators increase consumer loyalty and drive ARPU by delivering a better and standardized product and service, resulting in an improved end-user experience.

"We are pleased to work with dtac, as they continue their 3G build out, which is driving increased smartphone demand," said Arturo Osorio, President of Brightstar Asia Pacific, Middle East & Africa. "Our services will provide a complete end-to-end supply chain solution that includes sourcing 3G devices and improving online stock and claimed product monitoring and tracking to ensure product availability for dtac's customers."

Brightstar's services help customers improve the execution of their core business strategy by managing the wireless customer relationship, increasing customer satisfaction and optimizing the performance of their supply chains.

About Brightstar
Brightstar is the world's largest specialized wireless distributor and a leading global services company focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports approximately 80,000 points of sale worldwide with operations in 50 countries and territories and provides a comprehensive range of more than 100 customized services including: value-added distribution services; supply chain optimization services; multi-channel retail services; buy-back, trade-in and reverse logistics services; and wireless handset and device protection and replacement programs. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value. For more information, please visit www.brightstarcorp.com.

About dtac
Total Access Communication Public Company Limited (dtac) is a leading mobile network operator in Thailand, currently serving over 23.2 million subscribers. It was founded in August 1989, and, for the last ten years, has accumulatively invested over 130 billion baht in Thailand to strengthen its business by continuously upgrading its technology and improving the quality of its service. For more information about dtac (The Stock Exchange of Thailand symbol: DTAC), please visit www.dtac.co.th.