Brightstar, The Retail Outsource and Mobile Insight Join Forces to Create Best-in-Class Wireless Retail Services

MIAMI and LAS VEGAS, Jan. 11, 2012 /PRNewswire/ -- Brightstar Corp., a global leader in services and solutions for the wireless industry and The Retail Outsource (TRO), and Mobile Insight, have joined forces to provide clients with a comprehensive package of retail services.  Each company brings best-in-class expertise in their respective specialties delivering customers a bundled end-to-end solution to wireless operators, manufacturers, regional and national retailers.

During the Consumer Electronics Show taking place in Las Vegas this week, the three companies will kick off a new suite of services, which will provide a full range of retail services to maximize both the supply and sell-through of wireless products and services in the retail channel.

"We are thrilled to join forces with The Retail Outsource and Mobile Insight," said Marcelo Claure, chairman and CEO of Brightstar. "Their management teams have extensive experience from all sides of wireless retail execution. They are experts at driving sales and maximizing efficiencies for their customers.  The systems and information they have to maximize sales are world class and will add to the knowledge base of Brightstar in our quest to build a world class services company for the wireless industry."

"We're honored to be working so closely with a global organization such as Brightstar to offer our customers unique services that will address an unfulfilled need in the wireless industry. The combination of Brightstar's global presence and leadership in services and solutions for the wireless industry, coupled with TRO's best in class retail managed services and technology solutions, will provide a full suite of retail services that create value for our customers.  The symbiotic nature of our businesses allows us to offer services and create results that are unparalleled in the wireless industry," said Brett Beveridge, founder and CEO of The Retail Outsource.

Brightstar, and The Retail Outsource and Mobile Insight teams will be available during the CES Show this week in Las Vegas, and will officially launch their new agreement as well as unveil their suite of services.

About Brightstar

Brightstar is the world's largest specialized wireless distributor and a leading global services company focused on enhancing the performance and profitability of the key participants in the wireless device value chain. The company supports over 80,000 points of sale worldwide with operations in 51 countries and territories and provides a comprehensive range of more than 100 customized services for value-added distribution, supply chain optimization, retail, government and VARs, and consumer services. Brightstar's services help customers manage the growing complexity of the wireless device value chain and enable them to increase product availability, expand their channel reach and drive supply chain efficiencies by getting the right products to the right place at the right time for the best value.

About The Retail Outsource

The Retail Outsource (TRO) is a premier sales performance agency, maximizing sales for clients in more than 40 states, Puerto Rico and Canada, specializing in retail consultation & startup operations, sales staffing & management, training, and outside sales. TRO was named to the Inc 500 list of fastest growing private companies in 2010 and has been recognized as one of the Best Places to Work in South Florida by the South Florida Business Journal. The company's clients range from the world's largest retailers and wireless service providers to regional independent wireless dealers and agents in the U.S. and Canada.

ABOUT MOBILE INSIGHT

Mobile Insight is a field force automation SAAS application created to make field sales and support teams more productive and efficient.  In addition, the application   provides real time data collection and reporting for easier and more meaningful insights into the business, while lowering operating costs. The application is the first of its kind to integrate patented geo-fencing technology, which uses GPS to ensure visit compliance. It also integrates management tools and analysis to ensure management has the ability to not only manage their field teams more effectively, but to also derive business-driving insights from the data that is collected and reported at retail.  Mobile Insight has been awarded several distinguished honors, including Red Herring and the Innovations Showcase at CTIA. Mobile Insight's clients include large wireless and digital service providers, handset and accessory manufacturers, big box national retailers, and dealers.

For more information, contact:

Rebecca Jones, The Retail Outsource
[email protected]
305.989.5182

Michele M. Merrell, Brightstar
[email protected]
305.421-6000

 

SOURCE Brightstar Corp.