NEW YORK, March 22, 2011 /PRNewswire/ -- Brilig, the only transparent and cooperative advertising data marketplace that enables marketers to preview and project the reach and lift of data into a campaign, today announced the closing of $1.8 million in financing. Participating along with existing angel investors is Vincent D'Agostino, co-founder and former President of Webloyalty. Proceeds from this round will be used to enhance Brilig's technology platform and expand sales efforts, and it comes on the heels of new distribution agreements with the major ad exchanges and Demand Side Platforms (DSPs).
"Serving as Brilig's CFO for the past year and witnessing the enthusiastic adoption of Brilig's solution across its 60 name-brand customers, made participating in this financing an easy decision for me," said Vincent D'Agostino, Brilig's recently appointed President, in addition to his existing role as Chief Financial Officer. "Brilig is upending the market, by eliminating the barriers to combining data from multiple sources, permitting third-parties to independently offer their segments, and enabling marketers to predict outcomes by running campaign data against potential data buys. Looking at Brilig from the perspective of a long time direct marketer and investor, it clearly represents a quantum leap over all of the data solutions on the market today."
"I'm pleased that Vincent elected to invest in this round," said Paul Cimino, Brilig's Chief Executive Officer. "His years of data-driven, direct marketing experience as a co-founder of Webloyalty and senior executive at CUC International, adds considerable depth to our team and our understanding of the market."
The company anticipates raising an A-series round of institutional financing later in 2011.
Brilig provides an open, transparent and structured environment for the listing, combination, analysis and buying or selling of audience information for online advertising targeting. Data sellers gain the ability to sell their data alone or in combination with other data sources to create unique, previously unavailable segments. Data buyers gain access to a vast library of data sources to better target their online advertising and to predict campaign outcomes. Segment makers can either distribute their existing segments or create new ones from the available data sets. For further information visit our website at http://www.brilig.com.