Brillo® Announces Winners of 15 Minutes of Fame Contest

The grand prize winning design will grace the cover of special 100 year anniversary book

Sep 10, 2012, 14:26 ET from Brillo

WALLED LAKE, Mich., Sept. 10, 2012 /PRNewswire/ -- Brillo®, one of the world's most trusted and well known household cleaning brands, announced today the winners of the 15 Minutes of Fame social media contest. In celebration of Brillo's upcoming 100 year anniversary in 2013, the company called artists to create and submit an original cover design for a limited-edition commemorative book which will pay homage to the history of the iconic brand next year. 

With more than 50 submission and 11 finalists, the winners are:

  • Grand prize winner: Rey Borges: Celebrate 100 Years of Brillo
  • Second place winner: Emily Jack: 100 Years of Brilliant Cleaning!
  • Third place winner: Alexis Copeland: 100 Years – So Many Ways To Clean

The grand prize contest winner will receive a $1,000 Visa® gift card and 10 copies of the book, but more importantly, for a one month period, the winning design will be loaded onto in-galley iPads at The Andy Warhol Museum in Pittsburgh, displayed on the museum's website, featured in the popular The Warhol: DIY POP mobile app and promoted via the museum's social media channels. Second prize is a $500 Visa gift card and two copies of the book and third prize is a $250 Visa gift card and two copies of the book. Images of the winning designs can be found on Brillo's Facebook page. Entries were submitted July 16, 2012 through August 17, 2012 through Brillo's Facebook page:

"Brillo received so many beautiful works of art for consideration for our first ever design competition," said Jeremy Bakken, spokesperson for Brillo. "We have some very talented individuals from all over the country who participated and we want to thank all of our artists for their interpretation of the iconic Brillo brand that is sure to live on for at least 100 more years."

Brillo wanted to offer artists their own chance at fame, just like Andy Warhol, who helped make Brillo famous when he immortalized the brand in 1964 with his Brillo Box Sculptures. Beginning August 17, 2012, the public voted to determine the top 10 cover designs, which resulted in a top 11 due to a tie for 10th place. The top three winners were chosen by an independent judging panel and were announced this morning.

The independent judging panel includes:

  • Nancy Bock, Senior Vice President, Education, American Cleaning Institute
  • Nicholas Chambers, Milton Fine Curator of Art, The Andy Warhol Museum
  • Carolyn Forte, Director, Home Appliances and Cleaning Products and Director, Textiles, Paper and Plastics, Good Housekeeping Research Institute

"In evaluation of the top 11 finalists, it was clear that picking three winners would not be easy," said Nicholas Chambers, Milton Fine Curator of Art at The Andy Warhol Museum. "Ultimately, the judges felt that Rey's submission captured the essence of the Brillo brand and we look forward to having his piece on display through our website, in-gallery iPads, and social media channels for our visitors to enjoy."

About Brillo®

For nearly 100 years, Brillo® has remained one of America's most well known and most trusted household cleaning brands. Our iconic line of products include Brillo® Steel Wool Soap Pads and  Brillo® Estracell® More Sanitary Sponges, the choice of more than two thirds of consumer and professional buyers who prefer polyester based sponges. This more sanitary line of sponge products offers better cleaning and wiping, faster rinsing and drying and higher durability than standard cellulose-based products.  Brillo® is owned by Mich.-based Armaly Brands, maker of Brillo®, Estracell®, Auto Show® and Armaly ProPlus®. Brillo products are made in the USA. For more information, visit