Bring it Back: Makers of One A Day® VitaCraves™ Invite Facebook Fans to Vote for Their Favorite Retro Items

MORRISTOWN, N.J., April 3, 2012 /PRNewswire/ -- Will it be the station wagon, banana clip, waterbed or boom box? These are just a few of the nostalgic items competing for revival with the launch of "Bring it Back", a new Facebook promotion from the makers of One A Day VitaCraves. The contest pits two retro items against each other daily in a tournament-style matchup that will eventually leave only one archaic electronic or outdated fashion style standing after 31 days of competition.

Fans that cast their vote on the VitaCraves's Facebook page will be automatically entered for a chance to win one of 300 bottles of One A Day VitaCraves being given away daily until April 18th. Following their votes, instant winners will have the opportunity to share news of their winnings with their Facebook friends, while those who do not win will see current voting results and can share their vote with friends, encouraging them to bring back their favorite item. Fans can vote once every day during the promotion period. At the end of the promotion, the ultimate retro item winner will be featured on the Facebook page, along with a tournament-style bracket to show the progression of the votes.

"This promotion by the makers of One A Day VitaCraves delivers fans an experience and way to recreate positive memories of their childhoods," said Stephanie Dreyer, Brand Manager One A Day. "As we celebrate pieces of our past that make us smile – or maybe cringe – we remind fans that getting the nutritional benefits of a multivitamin can be fun and enjoyable with One A Day VitaCraves."

For more information, or to participate, visit VitaCraves on Facebook.

No Purchase Necessary to enter or win. A purchase will not increase your chances of winning. To enter, visit www.facebook.com/VitaCraves. Sweepstakes ends 4/18/12. 300 Prize Winners per day will each win a bottle of One A Day VitaCraves Complete Adult Multivitamin Gummies. Total Value of All Prizes - $104,895.00. Open to legal U.S. residents 18 years of age or older (and at least the legal age of majority in his/her jurisdiction of residence). Void where prohibited, restricted, or taxed by law. For complete rules, go to http://www.facebook.com/VitaCraves.

About Bayer Consumer Care
The Consumer Care division of Bayer HealthCare is headquartered in Morristown, N.J. Bayer's Consumer Care division is among the largest marketers of over-the-counter medications and nutritional supplements in the world. Some of the most trusted and recognizable brands in the world today come from the Bayer portfolio of products. These include Bayer® Aspirin, Aleve®, Alka-Seltzer Plus®, Bactine®, RID®, Phillips'® Milk of Magnesia, Midol®, Alka-Seltzer®, One A Day® vitamins, and FlintstonesTM vitamins in the United States, and, globally, Aspirin®, Flanax®/Apronax®, Talcid®, Rennie®, Canesten®, Bepanthen®, Bepanthol®, Supradyn®, Redoxon®, Berocca®, Cal-D-Vita/Elevit® and Vital 50 Plus®.

Contact:
Allyson Daly, Bayer Consumer Care
(973) 254-4978
[email protected]

Forward-Looking Statements
This release may contain forward-looking statements based on current assumptions and forecasts made by Bayer Group or subgroup management. Various known and unknown risks, uncertainties and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. These factors include those discussed in Bayer's public reports which are available on the Bayer website at www.bayer.com. The company assumes no liability whatsoever to update these forward-looking statements or to conform them to future events or developments.

SOURCE VitaCraves